Blogroll Internal Communication

Tap Employees To Build Your Brand: Key Take-Aways From Communication Forum

adminuser Comment(0)

Today I attended one half of the Global Communication Association’s 9th India conference at Bangalore and came away impressed by how well communicators were adapting to the changes shaping our world. Great to have connected with my peers and communication leaders who engaged in meaningful panel discussions and presentations.

A hat tip to Krishna Mariyanka for curating this event and gathering speakers from around the world and from different industries. The mix of thought leadership and practical insights made this event worth participating in. My tweets on the sessions I attended can be read here. Loved the example of Hyderabad Rail and how the communicator is involving citizens and roping in branding ambassadors even before it is officially launched!

My key take-aways:

  • Communicators and organizations are realizing the value of engaging employees as brand ambassadors
  • The lines between the internal and external brands are blurring
  • There is greater openness to seek out employees and involve them to influence others beyond the realm of the organization
  • With the workforce getting younger communicators are seemingly conscious of their expectations and are tweaking initiatives accordingly
  • Emotional engagement through storytelling is gaining momentum among communicators. Building pride among employees is now seen as a responsibility
  • CSR communication as a domain is very nascent and most organizations are struggling to define their game plan
  • Communicators and CSR consultants are unable to comprehend how to tackle the 2% CSR clause in the New Companies Act in India. Most are doing what is sufficient to meet legal and compliance obligations. The organizations doing well aren’t communicating enough
  • Based on my conversations with peers my understanding is that good talent in communication is hard to find among the new bunch of youngsters – a worrying trend
  • Huge need to mentor and get more students to appreciate and take communication as a profession

If you attended the event on either or both of the days, what did you observe?

adminuser
https://aniisu.com

Related Articles
Blogroll Internal Communication

5 Ways To Make Your Organization’s Reverse Mentoring Program Work

adminuser

With multiple generations at the workforce and the increasingly large age gap between those leading organizations and those following, reverse mentoring is today an essential part of employee engagement. As a concept reverse mentoring sounds like a must-have for every organization. Putting the principles to work takes a lot of effort due to the seemingly […]
Employee Engagement Internal Communication Leader communication

Guest Blog & Interview | Saskia Jones | Build Trust through Inclusive & Participative Internal Communications

adminuser

What role does internal communication play in helping leaders and organizations build trust? Can internal communicators influence organizational success? This 14th edition of Intraskope’s Spotlight on Internal Communication Series is from the United Kingdom featuring Saskia Jones – former Head, Communications Engagement at Oxfam, who shares insights on employee advocacy and building trust among the […]
Business Acumen Business Enabler Business Partnering Internal Communication

Spotlight on Business Acumen | Edition #10 | Erik S. Meyers | Communicator, Digital Entrepreneur, IT Mentor and Author

adminuser

Welcome to the 10th edition of Intraskope’s Spotlight Series featuring Erik S. Meyers, a communications leader, entrepreneur and author who currently lives and works in Germany, although is originally from the United States. Business Acumen is often considered a given in any role. Or it is? Why does it matter? How can you gain business […]

Leave a Reply