Share your wisdom with the world and shape business success
Overview
Employer branding has become a strategic priority for organisations looking to attract, engage, and retain top talent. According to Universum’s Employer Branding NOW report, companies with a strong employer brand see 50% lower cost per hire and twice the number of highly qualified applicants. Similarly, Great Place to Work’s Best Workplaces research highlights that organisations with strong employer branding experience higher employee satisfaction, lower attrition, and greater business resilience.
This video series aims to explore how leading organisations define, implement, and measure employer branding success. Through candid conversations with industry leaders, we will uncover best practices, challenges, and future trends in employer branding.
The series will benefit HR, communications, and employer branding professionals by providing insights on:
- The evolving definition of employer branding and its impact on talent strategy
- How organisations leverage their brand to differentiate in the job market
- Strategies for engaging leaders, employees, and external stakeholders
- The role of internal communications in shaping the employer brand
- Key skills and advice for professionals entering the field
Format: video
Channel: recorded and played on YouTube
Interview question themes: understanding of employer branding, implementing employer branding, linkage with internal communications, engaging stakeholders and the future of employer branding
Look up other ongoing Series:
Personal Branding, Crisis Communications, Internal Communications and CSR Communications
Keen to join the Series? Drop me an email aniisu3@gmail.com or connect on Linkedin https://www.linkedin.com/in/aniisu/
