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Building A Brand Inside Out: How A Campus Video Improved Recruitment
Sharing my article on Tesco HSC’s effort to gain the hearts and minds of prospective hires from campus. The article appeared on Simply Communicate, a UK based global internal communications forum of over 20,000 members. Link: http://www.simply-communicate.com/case-studies/company-profile/campus-video-drives-recruitment-tesco-indias-hsc
How To Run An Effective and Inclusive Community Social Media Campaign
Very often when we think of social media we aim for eyeballs and reach for the brand by posting content on a page. When it comes to using social media for a charitable cause it can get trickier since you have to balance between staying true to the need and promoting the brand.  However, when […]
Four Ways To Communicate Parity At The Workplace
Consider these cases. A woman spokesperson in a company while discussing the topic of diversity with media nonchalantly mentions that there must be greater parity in the salaries among both genders at the workplace. This statement is picked up by other media who question the practices of the company putting the HR Head and the […]