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Creating a corporate video? Looking to maximize the impact of your video? Here are some pointers that can enhance your time and investment. Know your goals: Be clear about how this video will serve and solve your organization’s communication needs. For example, your recruitment team may want to showcase your culture on campus or your […]
5 Communication Lessons From India’s Demonetization Exercise
At the 11th Global Communication Conclave organized by the Public Relations Council of India, I had the opportunity to join a panel discussion on disruption related to the recent demonetization drive in India. A topic that caught the imagination of the country and resulted in numerous points and counterpoints about the move in itself, the […]
Look Within To Guide Your Branding Decisions
Decision making in corporate communication is as important as in any part of the business.  Bad decisions can frustrate even the best intentions and demoralize the most energized team. Without a structured attempt at aligning objectives and outcomes placing your bet on any communication ‘property’ is a shot in the dark. Just as how Lina […]