Bridging the gap between communication theory and practice

Stephen Waddington, Partner and Chief Engagement Officer – Ketchum has been leading an interesting project to improve collaboration between academia and practice in public relations.

I had an opportunity to contribute to a series of letters that were presented at the 23rd International Public Relations Symposium (BledCom 2016).

You can read the complete post here: http://wadds.co.uk/2016/06/28/letters-bledcom-towards-community-practice-public-relations/