When it comes to employer branding, most companies are putting on a show. There’s a flashy careers page, the usual values splashed across walls, maybe even a “Top Employer” award here and there. But here’s the tough question: Is it all just for appearances?
If someone walked through your office, or jumped into a Zoom call, would they see those values in action or would it feel like a totally different story? Candidates and employees can spot a disconnect a mile away, and in a world where anyone can go online and tell the truth about what it’s really like, a “polished” brand can actually hurt you.
Here’s a fresh different take: What if your employer brand started with the actual day-to-day experience of your employees? That’s the essence of an Inside-Out strategy. It means building your brand from the real culture, so what people see on the outside actually matches what they feel on the inside.
Ready to talk about building a brand that’s not just “good on paper”? Let’s chat.
what is the concept of employer branding?
