Getting a Great Place to Work (GPTW) or best employer certification is a significant achievement. But what happens after the certification is crucial. Often, companies miss out on extending the benefits of such accolades. They don’t communicate effectively with their staff or stakeholders, leading to a lack of recognition and engagement. Here’s how to make sure your certification gets the attention it deserves, inside and out.
- Build a Strong Foundation
Before you even get certified, lay the groundwork by promoting a culture that aligns with the values of top workplaces.
· Employee Engagement: Create initiatives that foster connectedness and open communication.
· Wellness Programs: Focus on mental, emotional, physical, and social wellbeing.
· Work-life Balance: Implement policies that enhance flexibility and support work-life balance.
· Recognition Programs: Develop ways to consistently appreciate and recognize team members.
· Professional Growth: Offer opportunities for upskilling and career development.
· Diversity and Inclusion: Build an inclusive environment that values diverse perspectives.
2. Highlight Your Achievements
Once certified, it’s time to spread the word. Here are some ways to ensure your certification is known, valued, and celebrated.
Internal Communication
· Leadership Announcements: Use email or video messages from senior management to celebrate the certification and explain its significance.
· Day-of Celebration: Decorate the office, create themed virtual backgrounds, and send congratulatory messages as employees sign in.
· Merchandise and Goodies: Distribute care packages or create company merchandise featuring the certification logo.
· Ongoing Recognition: Continue to celebrate the certification through awards, town halls, and internal media.
· Employee Engagement: Encourage employees to share their experiences on social media using a dedicated hashtag like #BestEmployer.
External Communication
· Social Media Campaigns: Encourage leaders and team members to post about the certification. Use photos, videos, and stories to highlight the company culture.
· Press Releases and Articles: Announce your certification in business media and on your company’s blog.
· Company Profiles and Job Listings: Update profiles on platforms like Glassdoor, LinkedIn, and Facebook to include the certification.
· Hiring Communications: Mention the certification in job postings and recruitment materials.
· Digital Content: Create reels and short videos with employee testimonials about why your company is a great place to work.
· Facility Branding: Use banners, posters, and digital displays in your office to highlight the achievement.
· Business Cards and Email Signatures: Add the certification logo to business cards and email signatures.
3. Maximize Your Reach
Leverage a mix of conventional, contemporary, and off-beat media to reach all your stakeholders.
· Digital Media: Utilize LinkedIn, Twitter, Instagram, and internal messaging platforms.
· Facility Branding: Place messages in key internal spaces like cafeterias, elevators, and parking spaces.
· Recruitment Communications: Include mentions in welcome kits, onboarding sessions, and campus recruitment communications.
· Email Signatures and Business Cards: Update these with the certification logo.
· External Campaigns: Run employer branding campaigns in both online and offline media.
· Print and Digital Documents: Include your certification in handbooks, guides, and FAQ documents.
Engaging with Employer Branding
Getting certified as a best employer is just the beginning. It’s about creating a culture that reflects this recognition and communicating it effectively. If you want to learn more about how to leverage your certification or discuss other employer branding strategies, feel free to reach out. Let’s make sure your achievements get the recognition they deserve and help attract and retain the best talent.
Don’t let your best employer certification just become another plaque on the wall. Make it an important part of your company’s identity.
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Here are Internal Communications resources you can use:
· Learn: Internal Communications Fundamentals Course on Thinkific
· Read my latest book: Inclusive Internal Communications (2023)
· Participate in the Internal Communications Series: https://forms.gle/KcqmPzLwq7NQi5Km6
· Chat with Aniisu – Internal Communications: https://meet.brevo.com/aniisu-k-verghese/ask-aniisu-
· Look up Internal Communications workshops and reach out if you need one for your team: https://bit.ly/2zdBRl1
You can also visit my website www.intraskope.com and You Tube channel to know more.
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