Tag: trends of corporate communication during recession

Very often when we think of social media we aim for eyeballs and reach for the brand by posting content on a page.  When it comes to using social media for a charitable cause it can get trickier since you have to balance between staying true to the need and promoting the brand.  However, when […]

I attended NASSCOM Global In-house Centres (GIC) Forum’s Leadership Series on ‘Managing Gen Y’ at Bangalore on February 6th where senior leaders from leading companies discussed the challenges and implications of engaging this growing group. In his keynote address Biren Ghose, Country Head of Technicolour explained the different kind of workplace – physically, emotionally among […]

Sharing my article on Tesco HSC’s effort to gain the hearts and minds of prospective hires from campus. The article appeared on Simply Communicate, a UK based global internal communications forum of over 20,000 members. Link: http://www.simply-communicate.com/case-studies/company-profile/campus-video-drives-recruitment-tesco-indias-hsc

This post seemed to have got a lot of interest and I am sure the conversation will shape how many internal communicators begin thinking of their team and role. There were so many different perspectives which readers shared as solutions when I shared this post on Linkedin. I mention a few here: a) ‘You need to have […]

The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog. Here’s an excerpt: The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 14,000 times in 2013. If it were a concert at Sydney Opera House, it would take about 5 sold-out performances for that many […]

Nina sounded upset and frustrated as she spoke with Dinesh, her new manager who joined to head Yeti Ltd, a big player in the travel and tourism space. Nina worked as an internal communications specialist with the firm of over 5000 employees spread across 3 cities in the country. Dinesh was taken aback by her […]

Sharing my interview that appeared in Content Talk – a section in FYI, Yorke Communications’ December newsletter. Here is an excerpt: “Aniisu believes that today’s complex business and customer environment will not support a standalone internal communications campaign. An integrated plan coupled with a multi-pronged approach, leveraging multiple channels including the social media will help […]

GiveIndia, the payroll giving program that connects employees to causes that matter featured my interview on community giving. Community giving is close to my heart and I have had an experience of starting a road safety NGO, Friends For Life in 2003-4.  Over the years, I have been associated with corporate social responsbility programming and communication that makes […]

As organizations evolve and expectations from workforces get more complex internal communicators are expected to revisit their mandate periodically. Depending on the maturity and growth stage of the organization internal communications differs. However, internal communicators can struggle to explain what the next level looks like. Recently, I had an interesting conversation with a senior internal […]

With Sachin Tendulkar, one of cricket’s outstanding players retiring millions will miss an endearing figure that gave the world joy and a reason to love a game. I have followed the game closely for many years and learnt immensely from Sachin’s engagement on and off the field. Here are a few that I believe communicators […]