Wondering why organizations find it hard to engage employees? Unclear why communication directed at employees doesn’t get the attention it deserves? Confounded by how employees continue to distrust organizations? The answer can potentially lie in how organizations view employer vs employee branding. Look around you or at your workplace. Employees are no longer bound by […]
Tag: internal communication practices
3 Reasons why Communicators Need to Engage Academia More
Consider these cases from the corporate world – A large multinational is preparing for its quarterly rewards & recognition program. A lone voice highlights the need to discontinue the event and focus on more frequent recognitions because research studies continue to indicate a shift from more traditional forms of recognition to personalization and real-time celebrations […]
How Do We Select a Suitable Charity Partner?
Bipin is at his wit’s end. As the CSR leader for Eurorol, he is responsible for managing the social responsibility corpus basis the government directive on doing social good. However, he is a conundrum. Despite having clarity about the areas which his organization can focus their attention on the non-governmental organizations (NGOs) he invites to […]
5 Steps to Build Your Organization’s Business Case for Employee Advocacy
Every organization expects their employees are sufficiently motivated and engaged to promote their workplace and offerings to their networks. Not just online but even in the real-world – in every conversation and every interaction. How much of that truly takes place is unclear because organizations are unaware of what and how to go about getting […]
Shun Credibility Degraders. Protect the Culture
Culture is what happens when no one is watching, is a saying one has probably heard often. In organizations, the culture isn’t just about leaders sharing the values or purpose with employees to follow. It is when each employee know what to do to keep the culture alive and how to intervene without any hesitation […]
What is the State of the Internal Communication Function? Download a free ebook copy to know more!
Humbled to be part of a collective global initiative led by IC Kollectif that reviews the progress of the internal communication function, the challenges practitioners face and opportunities which can reshape its future. Disrupting the Function of IC – A Global Perspective consists of 8 chapters and features 30 practitioners, scholars and consultants from around […]
3 Reasons Why Your Team Needs A Quality Communication Dashboard
When a pilot navigates an airplane the dashboard provides crucial and timely information to help make important decisions. Considering a lot is at stake for the airline and staff, knowing the health of the engines and how the aircraft is faring vis-à-vis its external environment is comforting for the pilot and provides insights on the […]
Are You Networking Right? Try The Offer-Contribution-Nurture Model To Be Sure
Heard these before? · “Networking isn’t for me. It is for social butterflies.” · “I have a large social network, why do I need networking?” · “I am an introvert. Not sure how pressing hands and sharing business cards will improve my standing” · “Isn’t doing my work good enough. Why must I network?” · “My network is well oiled. […]
5 Tips To Make Your CEO’s Social Media Plan Shine
According to a study by CEO.com, of the 39% of CEOs who are active on social networks a majority (70%) prefer to be on one network as compared to 6 in the past. Also, only 21% of them are Influencers on Linkedin. The paucity of time, lack of knowledge, uncertainty in navigating the medium and […]
5 Ways To Build a Robust Content Marketing Plan
There is always a lot happening in every organization that the need to communicate great stories in ways that matter for your employees and other stakeholders has never been stronger. Missing out on crucial pieces of information can reduce your brand’s value and impact. However, coming to grips with the various content pieces that enhances […]