Tag: internal campaign ideas

Yesterday, I attended three sessions at the 2015 Social Media Week in Bangalore and came away with more questions than answers on how this evolving domain is viewed by agencies, brands and consumers. #SMW15 Here are a sample of questions that audiences raised while three leaders from digital agencies explained integrating social media with communication, […]

Have a new CEO in the role and find it tough to get the leader to engage widely? Unable to get buy-in on your leader communication plan? Keen to nudge your CEO along as you make your communication current and relevant? Here are a few approaches that might help turn your leader around to what […]

Consider these trends: 92% of employees’ social connections don’t follow the brand they work for Shares on social media by employees has an impact of 8 times than those done by companies About 33% of employees post messages, videos and pictures on social media about their employer without any encouragement from the employer. 65% of […]

On January 29, 2015 communicators from different industries converged for NASSCOM’s first ever Marketing & Communications Forum at Bangalore to exchange ideas and discuss key issues concerning the fraternity. A keynote by Santhosh Kumar –President & Managing Director, Texas Instruments followed opening remarks by the forum chair. The day had three broad topics – a) […]

Be it in an advanced market or an emerging region there is always a need to help communicators get better at what they do. While training initiatives and workshops can provide a bit of learning the much needed boost that every communicator can do with is often within every communication forum. If you have wondered […]

I recently shared 5 trends that will shape internal communication in 2015 and beyond. My predictions for 2015 are: The internal communication function will operate as a ‘start-up’. That will mean working with less, managing ambiguity, constantly evaluating trends, staying ‘boundaryless’, operating with limited budgets and taking calculated risks. It will also expect the internal […]

Today I attended one half of the Global Communication Association’s 9th India conference at Bangalore and came away impressed by how well communicators were adapting to the changes shaping our world. Great to have connected with my peers and communication leaders who engaged in meaningful panel discussions and presentations. A hat tip to Krishna Mariyanka […]

The WordPress.com stats helper monkeys prepared a 2014 annual report for my blog. Here’s an excerpt: The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 12,000 times in 2014. If it were a concert at Sydney Opera House, it would take about 4 sold-out performances for that many […]

With the world of work changing rapidly and expectations from the increasingly young workforce rising, internal communication in 2015 and beyond will never be the same. In this post I share perspectives that internal communicators must consider to stay relevant, add value and continue making an impact. Evolving asks of the internal communicator: With employees […]

If you have ever been asked this question how you choose to answer it can provide insights on your focus, values, attitude, passion and abilities. In recent conversations I have observed how those posed with this question were either unable to gather their thoughts quickly, spoke of work that they didn’t directly handle or provided […]