Tag: internal brand campaign

The New Companies Act and the 2% CSR clause has got many organizations in a bind about the right approach to adopt. Community managers and communication professionals who oversee the company’s CSR programming are concerned about the role and expectations within their respective firms and what it means to communicate these changes. While most organizations […]

No one likes to be teased. Not at least when communicated to! My post – ‘We Want to Build Hype and Interest. How About Some Teasers?’ got interesting comments from readers. Thank you for sharing your views. Ira felt that Keerthi needed to understand the program’s objectives better before providing a definite approach to address […]

I began following the World Cup since 1986 and have been a die-hard fan of soccer and the teams that compete ever since. Watching football series such as Road to Wembeley (via Bangladesh TV), reading comics like Roy of the Rovers in the 80s and kicking a ball around in the park with my friends […]

Internal stakeholders often have a point of view on internal communications and prefer calling the shots when it comes to defining what works for employees. Unless handled adroitly it can get difficult for internal communicators who want the best outcomes from campaigns they front-end. Faced such situations? Here is a case study where Kiran, a […]

The internal or corporate communications team is often mandated to look after the organization’s brand and reputation. However, many a times teams tend to overlook the importance of their own reputation and what it takes to safeguard it religiously. Read the following two scenarios. In a presentation to your company’s leadership on the role of […]

In many forums, internal communications strategy, planning and measurement are given a great deal of attention. What often gets ignored is the power of program management to steer internal communications projects over the line. When the rubber meets the road what matters is how well the internal communicator navigates the course, aligns stakeholders, keeps audiences […]

At a Bangalore Chamber of Industry and Commerce led workshop – Benchmarking Effective Corporate Social Responsibility on June 2 I had the opportunity to engage with practitioners and Dr. Michael Hopkins (@mjdhopkins) as we discussed CSR benchmarking and effectiveness. Dr. Hopkins is a CSR expert consultant and academician with experience with numerous global bodies such […]

With the mandatory 2% CSR spend coming into effect this year in India under the New Companies Act many organizations continue to decipher the implications of their community effort. While the government is doing their bit by providing FAQs and guidelines, organizations that are keen to conduct consistent community work need to have a definite […]

Volunteer engagement is crucial to the success of every community initiative and even more when you are keen to connect employees to the workplace. Every community leader would love to know how and what makes employees volunteer and stay committed. Thinking of the most appropriate questions and framing them accurately can improve the chances of […]

Senior leaders are often elected by the company’s executive board and most managers are either selected from the workforce or hired laterally to meet the needs. In a democratic country the people choose representatives that help build sustainable communities by promoting critical issues in the central forums that run the government. That is where the […]