As the 2018 World Cup wrapped up and France emerged the winner, many stories ahead and during the tournament shaped the outcomes of matches and how audiences perceived the FIFA brand as well as the game. Much like how employees are instrumental in shaping the reputation and brand of any organization of repute, the World Cup offers us many […]
Tag: fifa world cup
7 Lessons For Communicators From the FIFA World Cup
I began following the World Cup since 1986 and have been a die-hard fan of soccer and the teams that compete ever since. Watching football series such as Road to Wembeley (via Bangladesh TV), reading comics like Roy of the Rovers in the 80s and kicking a ball around in the park with my friends […]