Enabling employees to be advocates isn’t an easy task. Apart from gaining their commitment and alignment to be ambassadors of the brand you also need to enable their positive effort. An employee advocate is one who is passionate about positively communicating about the organization, is willing to extend support to promote and influence people (online and offline), will stand up […]
Tag: Employee advocacy
Like It Or Not, Employee Branding is The Way Forward For Organizations
Wondering why organizations find it hard to engage employees? Unclear why communication directed at employees doesn’t get the attention it deserves? Confounded by how employees continue to distrust organizations? The answer can potentially lie in how organizations view employer vs employee branding. Look around you or at your workplace. Employees are no longer bound by […]
3 Reasons why Communicators Need to Engage Academia More
Consider these cases from the corporate world – A large multinational is preparing for its quarterly rewards & recognition program. A lone voice highlights the need to discontinue the event and focus on more frequent recognitions because research studies continue to indicate a shift from more traditional forms of recognition to personalization and real-time celebrations […]
How Do We Select a Suitable Charity Partner?
Bipin is at his wit’s end. As the CSR leader for Eurorol, he is responsible for managing the social responsibility corpus basis the government directive on doing social good. However, he is a conundrum. Despite having clarity about the areas which his organization can focus their attention on the non-governmental organizations (NGOs) he invites to […]
5 Steps to Build Your Organization’s Business Case for Employee Advocacy
Every organization expects their employees are sufficiently motivated and engaged to promote their workplace and offerings to their networks. Not just online but even in the real-world – in every conversation and every interaction. How much of that truly takes place is unclear because organizations are unaware of what and how to go about getting […]