Why is internal communications important for landing change effectively? In what way can internal communicators instil a culture of information sharing within organizations? Gain more insights on these questions in the 21th edition of Intraskope’s Spotlight on Internal Communication Series featuring Shweta Munjal of Thomson Reuters. Based in Mumbai (India) Shweta Munjal oversees Thomson Reuters […]
Tag: digital marketing
Get Spotted for Your Communication Talent. Take The Intraskope Guest Student Blogger Challenge
Interested in gaining hands-on experience content with writing and curation? Want to get spotted as a budding communication talent? Inviting media, journalism and communication students from across the globe to be an #IntraskopeBlogger. With the pandemic creating uncertainty around us, this is one of the ways I am offering students a platform to be your […]
Case Study and Interview | Vija Valentukonyte | Energizing A Merged Workforce With Internal Communication
How can internal communications bring staff from two entities to align on a newly created brand? What can improve their engagement and collaboration amidst uncertainty? Learn more about these questions in the 20th edition of Intraskope’s Spotlight on Internal Communication Series featuring Vija Valentukonyte of Telia, Lithuania. She discusses an award winning campaign that reduced […]
Blog: Institute for Public Relations | Internal Communication Influence Intrapreneurship In Organizations
In my blog for the Institute for Public Relations, I share research-led insights for communicators and leaders to embed an ‘intrapreneurial’ culture within organizations. Read the complete post here: https://instituteforpr.org/influencing-intrapreneurship-with-internal-communications/ Key highlights: The world of work is evolving rapidly. We need to consider trends like the ‘gig’ economy, democratization of information and the need for tapping individual talent. […]
Trust, involve and get out of the way
Why employee involvement is an essential factor for organizational success Organizations worldwide are struggling to cope with dwindling levels of employee engagement. Just 15% of working adults feel engaged at the workplace. Reasons for this trend include their inability to change with how the world is shaping, limited understanding of technology and social upheavals taking […]
6 Steps To Create An Effective Employee Advocacy Program
To build your organization’s employee brand ambassadorship program ground-up you need to craft suitable objectives and a concrete plan. Your employees are the voices of the unified approach which articulates your brand story and why others must care. Therefore, defining the goals, articulating the opportunity, getting together the right team and managing expectations are all […]
Interview & Case Study | Morten Dal | Creating A Digital Workplace Through Inclusive Internal Communication
How can internal communication create a culture of transparency, pride and passion with a collaborative platform? What aspects go into connecting a global workforce across 84 countries? What challenges and opportunities do internal communicators face while implementing a large scale transformation programme? Gain answers to these and more questions as you read Morten Dal’s experiences […]
Article in Entrepreneur.com | Make Your Employees Feel Like the Founder
Recently, I had the opportunity to author an article for Entrepreneur.com https://www.entrepreneur.com/article/308936 This article talks of the opportunities organizations have to engage employees as intrapreneurs. Read the complete article here: If you were to ask any organization about its idea of the perfect employee, a few of the following characteristics would be sure to feature […]
Why Implementing A Social Media Policy Isn’t As Easy As It Looks
Consider this scenario. A company rolls out a social media policy, asks leaders to sign-up and they all say they will. A month or two later, while conducting a dipstick to understand the level of acceptance, it is observed that leaders and employees didn’t quite understand the purpose of the policy or its interpretation and aren’t […]
Guest Blog and Research Insight | Christine Crofts | How Internal Communicators Can Lead The ‘Purpose Opportunity’
Can internal communicators help amplify the organization’s purpose?  What are the opportunities to bring the purpose back into the collective consciousness of the organization? Discover answers to these questions and more in the 16th edition of Intraskope’s Spotlight on Internal Communication Series featuring Christine (Chris) Crofts of Diageo. In her guest blog, Chris shares an inspiring […]