Tag: branding

Often the words ‘offsite’, ‘away-day’ and ‘team building exercise’ bring imagery of leaders sunning their toes in exotic locales on company funded jamborees and discussing strategic decisions that impact employees.  Offsites cost organizations millions and there are recommendations on how to improve the effectiveness of these meets. However well coined the term – employees watch […]

At most interactions with CSR and communication professionals I often hear this remark – ‘we do so much yet our leaders and employees don’t seem to care about Corporate Social Responsibility. How do we get them involved and excited?’ To begin, accept that CSR won’t appeal to everyone in your organization and that every employee […]

Vanessa is very disappointed.  Her manager had just completed a meeting where she was told that despite her best effort in getting a campaign over the line, her inability to transcend the role and partner effectively was creating friction in the team. Her communication team was tasked with launching a CEO Forum across its 6 […]

Planning to enter your organization’s or client’s work for an award? Consider these 5 tips while submitting your entry and boost your chances of winning laurels. Pitch it like an ad:  When you are competing with numerous entries for an award it is helpful to catch the jury’s attention easily. The entry – if a […]

Think about it. Did you join an organization expecting others to engage you? Or did you join because you felt the organization fit with your values and you offered skills that could possibly improve the success of the firm? Did you expect to be waited on by others to deliver results? Or did you join […]

Jacob and his leadership team at Optic Data -a global analytics firm are concerned about their employee engagement survey results.  The overall scores are well below the industry average and their 10,000+ strong employee strength at 4 locations in the country is dwindling due to high attrition. They gathered employees in a focus group and […]

As a young DXer I often tuned in to many interesting stations on a Sony short wave radio that my father had. I had to carefully turn the dial and catch the signal from a station while keeping the antenna near a window! Getting through to stations such as the British Broadcasting Corporation, Radio Australia, […]

In 1999, a silver haired bespectacled gentleman – Rajpal at an advertising agency I worked taught me an important lesson. Responsible for the production department his role was crucial to the success of any brand campaign we ran. Those days, hard copy artworks were the norm as designs moved from concept to completion. Rajpal, a […]

Aligning employees on key organizational messages can be done using many channels such as webcasts, e-mail and chats.  Call them ‘huddles’ or ‘open houses’ or ‘town halls’, face-to-face communication is known to be the best format to engage employees. Although getting all staff at one venue can be an expensive and unmanageable process at times. […]

Decision making in corporate communication is as important as in any part of the business.  Bad decisions can frustrate even the best intentions and demoralize the most energized team. Without a structured attempt at aligning objectives and outcomes placing your bet on any communication ‘property’ is a shot in the dark. Just as how Lina […]