In a hyper-connected world your employees’ time and attention are at a premium and yet internal communicators can’t afford not to communicate enough. Keeping employees informed, engaged and aligned to the organization’s goals continue to be a priority. Your workforce is expected to deliver results in an agile and flexible manner – at the office, […]
Tag: brand
Think Beyond the Template
A few weeks ago, I shared a conversation between Vikram and Hanna about creativity and templates – “Why Do We Have Templates? They Limit My Creativity!” To begin, everyone is creative. A designation or a role doesn’t limit your imagination or how you can convey a message. Look around you. Life is often about templates. You […]
Clarity, Commitment and Consistency – Key To Personal Branding
Carving a niche and being your best in an evolving world can be challenging. Without a clear purpose and strategy for your personal branding journey you can lose your way very quickly. Moreover, there are several myths about personal branding that cloud how people approach this topic. Many go about building reputation and credibility assuming […]
I am Quitting My Job. How Does It Matter How I Leave?
Zain is a good performer at his company – Opinion Limited, a media publishing house and is doing well at work. Over the last couple of years he has grown in his role and been lauded for remarkable initiatives he led. However in the last few months he has been dropping the ball on initiatives […]
5 Insights That Can Help Reimagine CSR
Corporate Social Responsibility (CSR) seems to be gaining momentum based on what I heard and witnessed at the 2016 NASSCOM Foundation CSR Leadership Conference at Bengaluru on Nov 24. Why did I think so? · To have the chief guest of honour, Smt. Priyanka Varghese – Indian Forest Service Officer and the Officer of Special Duty […]
How Do I Find My Career ‘Sweet Spot’?
A few days ago I received an e-mail from a person seeking advice on switching careers. This individual serves as a journalist with a leading publication in the city and is keen to move into corporate and internal communications. She asked me for recommendations to change tracks and if certain qualifications such as an MBA […]
7 tips to effectively communicate change in your organization
Change is inevitable and yet when communicating change within an organization we often can end up missing key communication aspects that help employees feel respected and the organization being viewed as a sensitive employer. Be it a change in a team, a structure, the executive members or a process employees have a right to know […]
Why Some Agencies Don’t Make the Cut
Been party to a pitch on the agency side and wondered why you lost some clients? What differentiates the best agencies from the also-rans? I have worked on the agency side – so I do know what it takes to pitch and retain a client. After interacting with scores of agencies – public relations, advertising, […]