A discussion on a WhatsApp group drew my attention. Corporate communicators were debating if hiring middle to senior professionals in the industry had much to do with personal branding. Also, if recruiters seeking communication leaders via Linkedin indicated the relevance of your personal brand. One of them pointed out that most opportunities occur due to […]
5 views for Chief Communication Officers to shape corporate character
Over the years, I have followed research by the Arthur W Page Society and have been impressed by their thought leadership and intent to help organizations and society thrive. Therefore, hearing senior leaders from the Page Society talk about their model for corporate character and authentic advocacy and the role of the Chief Communication Officer (CCO) gave richer meaning […]
Solving real-world problems, one social start-up at a time
This post first appeared on my Linkedin page: https://www.linkedin.com/in/aniisu/ I had the opportunity to participate in the Social Start-up Santhe on May 10 organized by NS Raghavan Center for Entrepreneurial Learning (NSRCEL) of the Indian Institute of Management, Bengaluru. NSRCEL is the social ventures incubation program at the Indian Institute of Management, Bengaluru. After introductions by Debasish Mitter, Director – Michael […]
5 Recommendations to Communicate Effectively with Millennials
This post first appeared on IPR Organizational Communication Research Center’s website. The ongoing debate on engaging millennials now probably has an outcome. The verdict – millennials are just like every other generation1. When we are younger, we value our freedom and space. As we grow older, we become more circumspect about how we conduct ourselves. This applies […]
6 Strategies For Ground-Up Employee Engagement
This blog post first appeared on my Linkedin page: https://www.linkedin.com/in/aniisu/ When organizations provide clear direction and empowers staff, there are higher chances of employees staying engaged. Building ‘KRAs’, investing in a shared future and leveraging the ‘wisdom of crowds’ can uplift the engagement in offices, however dispersed they maybe. While most organizations rely on the human […]
Five communication dilemmas that Global Capability Centers must overcome
This blog post first appeared on my Linkedin page: https://www.linkedin.com/in/aniisu/ Considering the significant and strategic investments that organizations make to set up global capability centers, it is often surprising that there is limited effort to back them with sound and timely communication interventions. This uncertainty in decision-making results in organizations staying in limbo and adversely impacting […]
5 Tips to Turnaround a Global Capability Center’s Communications Team
This post first appeared on my Linkedin page: https://www.linkedin.com/in/aniisu/ While most global capability centers have a communication function supporting the business and brand, there is often a gap between expectation and reality. When communication teams at global capability centers begin operating, the focus is heavily on establishing basic processes. As the team matures and gains the confidence […]
5 Communication Mistakes Global Capability Centers Can Avoid
Investing in a global capability center is a strategic decision. To be successful and continue delivering value for the business, the capability center must build a strong communication practice that aligns with the local market needs and yet be consistent with the parent company’s mandate. Such a balance isn’t easy. In this post I share, […]
4 approaches to build a storytelling culture in organizations
Happy to share a recent blog post I penned for the Institute of Public Relations:https://instituteforpr.org/building-a-storytelling-culture-in-organizations-with-internal-communications/null Internal communicators play a strategic role in driving transformation inside organizations. Storytelling is one of the most effective ways to build an organization of repute. In this article, I share approaches internal communicators can take to create a culture of […]
Placing communication at the heart of Global Capability Centers
Organizations that set up global capability centers mostly focus on getting the location, systems, processes and transitions right. Establishing operations at a global capability center takes many forms. Organizations either set-up the center themselves, take the support of a local vendor to build-operate-transfer the unit or buyout an existing center giving them ready access to talent and […]