Among the first internal communication blogs (started in 2006) for #students, #practitioners and #academia
This article, co-authored with Adeeba Hussain first appeared on Influence, the Chartered Institute of Public Relations, UK. https://influenceonline.co.uk/2024/08/30/how-to-measure-communications-with-frontline-and-non-desk-workers How to measure communications with frontline and non-desk workers. Non-desk and frontline workers form the backbone of many industries, yet they often remain the most unappreciated and less engaged segments of the workforce. These workers, who are […]
Organizations spend significant time and resources crafting Purpose or Mission statements that encapsulate their vision, values, and strategic goals. Yet, despite these efforts, many companies fail to embed this Purpose meaningfully within their workforce. The disconnect isn’t in the formulation but in the execution—turning Purpose into a living, breathing part of the organization. Here’s why. […]
Getting a Great Place to Work (GPTW) or best employer certification is a significant achievement. But what happens after the certification is crucial. Often, companies miss out on extending the benefits of such accolades. They don’t communicate effectively with their staff or stakeholders, leading to a lack of recognition and engagement. Here’s how to make […]
I had the pleasure to speak to the Step Two community on the topic – Voices from the Heart – Partnering with Staff for Organisational Success on August 8. A big thank you to Rebecca Rodgers for the opportunity and to all the participants for your fantastic questions on measurement, influencing leaders, and getting started. […]
Q1: What is employer branding? A1: Employer branding refers to how a company presents itself as an employer, showcasing its values, culture, and overall appeal to prospective employees. It includes the benefits associated with employment at the company and aims to attract and retain top talent. Q2: Why is employer branding important? A2: Employer branding […]
This article was first published on the Institute of Public Relations website: https://instituteforpr.org/employer-branding-verghese-2024/ Rethinking Employer Branding The world of work underwent a significant shift in the wake of COVID-19, prompting organizations to reassess their strategies for attracting and retaining top talent. Central to this recalibration is the concept of employer branding – how a company presents […]
Engaging and effectively communicating with non-desk and frontline workers is vital for the success of many industries. This FAQ addresses common questions and concerns about communication practices and measurement strategies for these essential segments of the workforce. Q1: Who are non-desk and frontline workers? A1: Non-desk and frontline workers are employees who do not work […]
Every modern business, irrespective of the industry or size needs to be engaging their staff and connecting them to the purpose. Therefore, the role of internal communication has become more crucial than ever. Companies are recognizing that effective internal communication is not just a nicety but a necessity. It’s the glue that holds an organization […]
Delighted to share my collaboration with Origami Creative, a boutique agency whom I have worked closely with during my days at consulting house Accenture. Ravi is a creative and dynamic leader who brings his best self to every project he takes on. Over the years, we’ve learnt from each others growth and potential and have […]
Internal communications play a pivotal role in determining the most important person within an organization. This identification is crucial because it helps streamline the flow of information by clarifying why, who, when, and what information should be shared and discussed. The key individual varies depending on the organization’s type, maturity, and whether it is process-driven […]