Among the first internal communication blogs (started in 2006) for #students, #practitioners and #academia
When the pursuit of skilled talent reigns supreme, establishing a robust technology brand has become pivotal for organizations in Poland. The path to building such a brand isn’t paved solely with flashy marketing tactics; rather, it necessitates a comprehensive approach that incorporates both internal and external strategies. Companies aiming to cultivate a compelling technology brand […]
When it comes to creating a strong employer brand, it’s crucial to look beyond just a catchy Employee Value Proposition (EVP). What truly matters is having a solid strategy in place that addresses the fundamental aspects of your organization’s branding goals. For instance, before focusing solely on developing an EVP, it’s essential to ensure that […]
The key to a country’s success lies in its ability to harness the power of talent. Yet, the understanding of what talent truly means has often been misunderstood, leading to missed opportunities and an underutilization of human potential. Countries that perceive their people as reservoirs of knowledge and expertise, contributing to the overall economic growth […]
In the complex labyrinth of global economies, the role of effective talent management can never be overstated. However, some nations, despite their apparent growth, are unwittingly neglecting the crucial aspect of nurturing and attracting talent. Within the fabric of a nation’s socio-economic ecosystem, certain disconcerting signs serve as harbingers of a pressing need for transformative […]
After working for over a couple of decades in communications, branding and marketing, I have come to realize that success often hinges on a unique blend of personal traits, attributes, and skills. It’s a realm where adaptability, resilience, and curiosity can pave the path to greatness. To excel as a communicator and leader, one must […]
· Why bother about personal branding when I am doing quite well at work? · Why spend time updating my Linkedin page or online presence? · What can I share as my point of view? · Doesn’t it take way too much effort to keep my personal brand relevant and refreshed? · Who would even […]
The modern workplace needs new thinking. Understanding your employees has never been more pivotal to crafting an employer brand that truly resonates. Yet, even the most prestigious organizations can fumble when it comes to deciphering the intricate heartbeat of their staff, often ending up with expectations misaligned and reputations tarnished. In the wake of the […]
I recently write about Chat GPT and the impact on internal communications. A lot has happened since then and this is a follow-up article to share that as the landscape of internal communications evolves, the emergence of Generative AI technologies has brought forth a paradigm shift in the way communication strategies are crafted and executed. […]
I am humbled to be recognized as a LinkedIn Top Personal Branding Voice. I extend my gratitude to all my readers and followers for your unwavering support and encouragement. According to LinkedIn, Top Voice badges are given to those who meet high trust standards, are consistently active on the platform, and share valuable expertise through […]
Often, internal communicators are invited by leaders to partner on business recommendations that will improve their standing and influence, within and outside the firm. Empowering leaders with effective communication solutions leveraging research-led insights can go a long way in building trust, credibility and connection. I recently helped a business leader at a reputed global services […]