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Maintaining a dynamic LinkedIn company page is crucial for enhancing brand visibility and engaging with your audience effectively. This case study explores how a home-grown, unconventional electric vehicle start-up based in Hyderabad, India, is revolutionizing its online presence on LinkedIn. Identified Pain Points: Associated Risks: Strategic Solutions Implemented: Discover how this electric vehicle start-up addressed […]
Having assisted leaders such as a start-up CEO, electric mobility CEOs, and a travel technology leader in optimizing their profiles and crafting effective content strategies, I’ve seen firsthand the power of a well-managed LinkedIn presence. These efforts resulted in significant increases in connection with followership and engagement, rising 20% month on month. As you manage […]
“I have a company to run” “It is risky with customers also following my comments” “Social media is for celebrities” “It takes too much time commitment from me” “I am unsure of the value” “My HQ will not be appreciative” “It is painful to navigate the legal hassles to get anything out” For Global Business Services […]
I had the opportunity to address women entrepreneurs, professionals and academicians at the 2022 Women’s Economic Forum held at Katowice on October 8 and 9 by WICCI Poland. In my address, I spoke about the merits of personal branding and why investing in it means being your best within and to the world around you. Every day, as we […]
Pleased to share that I will be speaking at the XVI Scientific Conference of Media Ethics held on May 18-19, 2022. Organized by The Pontifical University of Pope John Paul II (Uniwersytet Papieski Jana Pawła II), in Krakow, the theme for the conference is Disinterestedness in the Media – Self-Interested Media and I will be […]
Welcome to the 13th edition of Intraskope’s Spotlight Series featuring Cyrus Mavalwala, Cyrus runs Advantis Communications, an award winning social media and video production agency based in Canada, focused on content strategy, creation and activation. He earned international accreditation as an IABC Accredited Business Communicator in 2009 and is one of about 60 people in […]
Is age a factor when it comes to starting out in your personal branding journey? Can passion subdue naysayers when it comes to having grey hair? Does self-confidence triumph lack of experience? Prachi Shevgaonkar, the Founder of Cool the Globe and media professional is a great example that age is no bar when it comes […]
Does have a strong presence and carrying yourself well matter for personal branding? Can how you appear and how you communicate impact your self-worth? Yes, believes Cherian Kuruvila, a management consultant and coach. In this interview, Cherian shares how he gained the trust of his peers, colleagues and clients by staying grounded, being consistent and […]
In his book, To Sell is Human, Daniel Pink explains that we are all in ‘sales’ no matter what we do as a profession or as individuals. From trying to pitch an idea to garnering support for a family decision, there are elements of ‘influencing’, ‘convincing’ and ‘persuasion’ in these interactions. However, he calls out […]
To build your organization’s employee brand ambassadorship program ground-up you need to craft suitable objectives and a concrete plan. Your employees are the voices of the unified approach which articulates your brand story and why others must care. Therefore, defining the goals, articulating the opportunity, getting together the right team and managing expectations are all […]