Public relations – Intraskope – #InternalCommunication #Insights

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Is Internal Communications Different from External Communications? How and Why Does it Matter?

Have you ever wondered – Is internal communications any different from external communications? At first glance, it might seem like they share similar traits – engaging audiences, utilizing various channels, crafting content, and measuring impact. However, if we dig deeper, we uncover a world of disparities that demand a distinct approach and mindset. In this […]

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Connected to the Polish PR Association

Since I took on my new role as the Director of Communications for my company in Krakow, Poland in November 2021, I have been reaching out to local communicators and business leaders to gain a better understanding of the market and dynamics. Pleased to share that my application for membership has been accepted at the […]

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Measurement in Public Relations | Are we Missing the Woods for the Trees?

Research on public relations measurement has caught the attention of practitioners and academicians for decades. The focus has shifted from evaluating output to measuring outcomes; from setting goals to engaging stakeholders better. Numerous platforms and collaborative efforts have resulted in broad principles and guardrails for public relation professionals to demonstrate value and business impact. The […]