According to a study by CEO.com, of the 39% of CEOs who are active on social networks a majority (70%) prefer to be on one network as compared to 6 in the past. Also, only 21% of them are Influencers on Linkedin. The paucity of time, lack of knowledge, uncertainty in navigating the medium and […]
Personal Branding
Audit And Make Your Linkedin Profile Work Harder For You
Linkedin is the world’s largest professional networking site and having a consistent profile on it is critical to your success as a personal and professional brand. Your profile is your CV to the world. With over 467 million members the reach and value of creating and marketing your profile on Linkedin are immense. However, members possibly […]
Don’t Just Tick The Box. Go The Extra Mile
In an earlier post I shared Benjamin’s case, an employee who felt that doing just that much as the role expects is enough at the workplace. What differentiates a dormant employee from an engaged one is the discretionary effort the individual makes. Sometimes referred to as citizenship behaviors it is also about the contextual performance […]