Listen to this interview on personal branding with Joseph Fernandez, author, writer and communications professional. In this freewheeling discussion, Joseph takes us through his journey over 30 years – first as an advertising professional and then over the years as a marketing and communications professional.
Personal Branding
Don’t worry about comparisons. Focus on being your best self
Josh is not alone in this world facing comparisons – refer to my case study shared last week. These types of scenarios often play out at the workplace and elsewhere. When a new hire joins, the team and stakeholders end up comparing the current incumbent with his or her predecessor: how they worked, the experiences they had or […]
Personal branding and does it matters for corporate communicators?
A discussion on a WhatsApp group drew my attention. Corporate communicators were debating if hiring middle to senior professionals in the industry had much to do with personal branding. Also, if recruiters seeking communication leaders via Linkedin indicated the relevance of your personal brand. One of them pointed out that most opportunities occur due to […]
Personal branding – the why, what and how of differentiating yourself
If you are thinking of building your personal brand or are already in the journey of creating one, the following questions may be on your mind. · How can I be known for my knowledge and expertise? · What must I do to discover my unique promise? · Is personal branding only applicable for celebrities? · If employees have […]
Webinar on Personal Branding: Indian Institute of Management, Bangalore | September 14, 2018
Want to know how to build your personal brand? Keen to understand why it matters to you? Irrespective of whichever walk of life you are in – as a student, a working professional or an entrepreneur – personal branding is crucial for your success. Knowing who you are, what you want to be and how […]
Am I in a Stage Show? What Do I Need To Be More Visible at Work?
Ken is a hard working Finance professional with a leading agriculture multinational. He comes in on time and delivers all that is expected of him. His consistency at work is what his team mates value the most. However, at performance review time, he finds it hard to decode a phrase he keeps hearing often -“you […]
Do Your Presentation Skills Count? 6 Tips To Help You Perform Better
Four minutes to present an idea, a plan or a proposal. A topic of your choice. A week to prepare. An audience you are familiar with. Should be easy to deliver an effective presentation, right? Wrong. Presenting in public is among the top three fears people have and even seasoned presenters’ need loads of willpower, commitment […]
Relevance, Insights and Timing Matter In the Age of Storytelling
Is storytelling different from what it was hundreds of years ago? Yes and No were the answers people heard as seasoned leaders Roger Darashah and Atul Takle addressed media and communication professionals at an event in Bengaluru called ‘Storytelling in the Third Age of Consciousness’. While Roger traced the journey of storytelling and how time to share content among […]
Shun Credibility Degraders. Protect the Culture
Culture is what happens when no one is watching, is a saying one has probably heard often. In organizations, the culture isn’t just about leaders sharing the values or purpose with employees to follow. It is when each employee know what to do to keep the culture alive and how to intervene without any hesitation […]
Are You Networking Right? Try The Offer-Contribution-Nurture Model To Be Sure
Heard these before? · “Networking isn’t for me. It is for social butterflies.” · “I have a large social network, why do I need networking?” · “I am an introvert. Not sure how pressing hands and sharing business cards will improve my standing” · “Isn’t doing my work good enough. Why must I network?” · “My network is well oiled. […]