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Book Review | Expert – Understanding the Path to Mastery by Roger Kneebone

Roger Kneebone’s Expert – Understanding the Path to Mastery offers a profound exploration of what it means to become an expert, blending deep insights with practical wisdom. The book is a mirror to the journey of personal branding—building expertise, honing your craft, and presenting yourself as a go-to resource. As someone deeply involved in personal […]

Digital Communication Digital Media Linkedin Linkedin Company Page Management Linkedin Personal Brand Social Media

Transforming Your LinkedIn Company Page through Engagement and Growth

Maintaining a dynamic LinkedIn company page is crucial for enhancing brand visibility and engaging with your audience effectively. This case study explores how a home-grown, unconventional electric vehicle start-up based in Hyderabad, India, is revolutionizing its online presence on LinkedIn. Identified Pain Points: Associated Risks: Strategic Solutions Implemented: Discover how this electric vehicle start-up addressed […]

Leader Personal Brand Linkedin Personal Brand Personal Brand Personal Branding

🔍 Struggling to Manage Your Online Presence?

Many leaders feel overwhelmed by the thought of managing their LinkedIn profiles. Fear of not doing it right, uncertainty about getting started, and concerns about consistency can hold you back. But not investing in personal branding has its own risks: ❌ Limited awareness and recognition of your leadership. ❌ Difficulty in attracting and retaining top […]

Linkedin Linkedin Company Page Management Linkedin Personal Brand Social Media Social Start-Ups

7 Lessons from Managing Company’s LinkedIn Page

Having assisted leaders such as a start-up CEO, electric mobility CEOs, and a travel technology leader in optimizing their profiles and crafting effective content strategies, I’ve seen firsthand the power of a well-managed LinkedIn presence. These efforts resulted in significant increases in connection with followership and engagement, rising 20% month on month. As you manage […]

Leader Personal Brand Linkedin Personal Brand Personal Brand Personal Branding Personal Branding Course

7 Lessons from Coaching Leaders on Optimizing LinkedIn Presence

Drawing from my experience in helping an electric mobility company’s page reassert itself and enhance reach and engagement by 3X, alongside coaching leaders like a start-up CEO and others in similar roles, I’ve observed the transformative impact of proactive LinkedIn strategies. These efforts resulted in substantial improvements in visibility and connection with industry peers. As […]

Leader Personal Brand Linkedin Linkedin Company Page Management Linkedin Personal Brand Personal Brand Personal Branding

8 Reasons Why Investing in Personal Branding on LinkedIn Matters

Leadership isn’t just about making decisions behind closed doors or delivering compelling presentations in boardrooms. It’s about being visible, relatable, and influential in the online space. And when it comes to online platforms for professionals, LinkedIn stands out as the quintessential stage for showcasing your leadership prowess. With over 1 billion users spanning across 200 […]