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Why We Need Internal Communication Experts, Not Hobbyists

This article first appeared in Strategic, where I am a contributing author. Internal communication (IC) is often underestimated, dismissed as a simple task anyone can handle. Leaders assume that drafting an email or creating a PowerPoint slide for employees is no different from managing external communication campaigns or customer engagement strategies.  Treating IC as a […]
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Own the Partnership. Protect Your Capacity.

As an internal communicators, ever found yourself knee-deep in designing PowerPoint slides for an event you weren’t even invited to? Or drafting last-minute email invites because someone forgot to loop you in until the day before? Internal communications teams often get pulled into tasks that aren’t their responsibility, leaving them stretched thin, frustrated, and battling […]
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Can Internal Communicators Break the ‘Busy Equals Value’ Myth?

As we near the end of 2024 and internal communicators plan for 2025, reflect on this conversation between Riya, an Internal Communications Lead and James, a HR Business Partner on business value and share your thoughts. A midweek catch-up in the office café. Riya is nursing her coffee while James pulls up a chair with […]
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Spotlight on Artificial Intelligence in IC | Edition #36 | Monique Zytnik | Keynote speaker | Published author | Podcaster | IABC EMENA Region Incoming Chair

Is AI going to transform how we think about internal communications? What are the risks and challenges? What can internal communicators and leaders do more to stay abreast of the changes and adopt AI better? Learn more about AI in Internal Communications in edition #36 of Intraskope’s Spotlight Series with Monique Zytnik who spoke to […]
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What is Your Internal Communication ‘Mew’ Moment?

If you haven’t been following the latest fad – mewing – it’s a form of oral posture training aimed at altering jaw and facial structure (though there is no scientific evidence that it works). This trend has been catching on online among youngsters to such an extent that the American Association of Orthodontists issued a […]