Internal branding

In a new role and already experiencing ‘performance’ pressure? Many organizations and teams expect communicators to be on the ‘ball’ from Day 1. It make communicators feel inadequate if they don’t ‘deliver the goods’ right from the word go. One of the best pieces of advice a leader once shared with me was to take […]

It is often said that the first impression is what makes or mars an employee’s perception of an organization and brand. With the employee orientation program every organization strives to get their staff aligned and put their best foot forward. However, not always do orientation programs achieve their desired impact and value. Here are some […]

Opening a new facility? Keen to rally your employees and other stakeholders on this news? Opening an office is an excellent opportunity to connect with your stakeholders, share progress, revisit your current set of processes, involve staff and improve your brand recall. Here are a few pointers to think of the value your communication plan […]

On July 20 participants from organizations such as Bank of America (Hyderabad), Cipla (Mumbai), HCL (Chennai), Ness Technologies, Hewlett Packard, Flipkart, TE Connectivity, Manhattan Associates,  GE Healthcare and Grameen Koota (Bangalore) brainstormed on employee engagement best practices, shared internal social media insights and ‘crystal balled’ the future of the workforce and workplace. As the facilitator […]

Here is an attempt at explaining internal communications using photographs I took during a recent journey in India. You can look it up on Slideshare. I personally liked the images from the train and the road signs along the route. Interested in your views. Do post them here or on Slideshare! _____________________ Two days to go […]

A great many leaders and organizations ask this question as they attempt to retain and motivate their talent. Investing in  engagement can be taxing and overwhelming without delving deeper into your employees’ core concerns and interests. My opinion piece in PR Moment discusses the gaps in current thinking, steps that organizations can take to get […]