Internal branding

Been party to a pitch on the agency side and wondered why you lost some clients? What differentiates the best agencies from the also-rans? I have worked on the agency side – so I do know what it takes to pitch and retain a client. After interacting with scores of agencies – public relations, advertising, […]

Leverage best practices and resources to make the most of your internal communications. McLean and Co, provides practical research, tools, and advice for organizations and practitioners to overcome HR challenges and to gain positive results. They recently interviewed me along with a panel of practitioners on recommendations, practices and models that work best for internal communications. […]

On September 28, 2013 I had the opportunity to conduct an employee engagement masterclass workshop at PRAXIS, a PR and Corporate Communications conference held at Lavasa in Pune, India. You can also look up my tweets from the event. Employee engagement is currently a one-way street. Organizations have taken on the onus to retain staff, […]

Employee engagement is a hot topic and with every anticipated economic slowdown the cries for making it a priority get shriller. What makes this subject intriguing is not just how organizations view the subject but the ambiguity surrounding ownership and strategies that can make it real. In my workshop at PRAXIS 2013 on Saturday, September […]

Starting out in your new assignment and don’t know where to begin? Especially in roles such as communications you may not always have all the context to get your act together and that can be a challenge. Here are a few perspectives to get you up and running. Understand the maturity of the function: Gauge […]

Sharing an article on cross-cultural communications that I recently co-authored with Priya Thyagaraj of Touchpoint Communications for Simply-Communicate. // http://lnkd.in/uViJMV Interested to hear your thoughts.

In a new role and already experiencing ‘performance’ pressure? Many organizations and teams expect communicators to be on the ‘ball’ from Day 1. It make communicators feel inadequate if they don’t ‘deliver the goods’ right from the word go. One of the best pieces of advice a leader once shared with me was to take […]

It is often said that the first impression is what makes or mars an employee’s perception of an organization and brand. With the employee orientation program every organization strives to get their staff aligned and put their best foot forward. However, not always do orientation programs achieve their desired impact and value. Here are some […]

Opening a new facility? Keen to rally your employees and other stakeholders on this news? Opening an office is an excellent opportunity to connect with your stakeholders, share progress, revisit your current set of processes, involve staff and improve your brand recall. Here are a few pointers to think of the value your communication plan […]

On July 20 participants from organizations such as Bank of America (Hyderabad), Cipla (Mumbai), HCL (Chennai), Ness Technologies, Hewlett Packard, Flipkart, TE Connectivity, Manhattan Associates,  GE Healthcare and Grameen Koota (Bangalore) brainstormed on employee engagement best practices, shared internal social media insights and ‘crystal balled’ the future of the workforce and workplace. As the facilitator […]