Internal branding

Internal stakeholders often have a point of view on internal communications and prefer calling the shots when it comes to defining what works for employees. Unless handled adroitly it can get difficult for internal communicators who want the best outcomes from campaigns they front-end. Faced such situations? Here is a case study where Kiran, a […]

The internal or corporate communications team is often mandated to look after the organization’s brand and reputation. However, many a times teams tend to overlook the importance of their own reputation and what it takes to safeguard it religiously. Read the following two scenarios. In a presentation to your company’s leadership on the role of […]

Newsletters are a mainstay of most organizational communication mixes – be it in electronic form or in print. However, keeping the newsletter fresh, consistent and relevant is tough work and often internal communicators grapple with dwindling readership and low engagement. If your organization has an employee newsletter that is losing steam here are some tips […]

In many forums, internal communications strategy, planning and measurement are given a great deal of attention. What often gets ignored is the power of program management to steer internal communications projects over the line. When the rubber meets the road what matters is how well the internal communicator navigates the course, aligns stakeholders, keeps audiences […]

At a Bangalore Chamber of Industry and Commerce led workshop – Benchmarking Effective Corporate Social Responsibility on June 2 I had the opportunity to engage with practitioners and Dr. Michael Hopkins (@mjdhopkins) as we discussed CSR benchmarking and effectiveness. Dr. Hopkins is a CSR expert consultant and academician with experience with numerous global bodies such […]

With the mandatory 2% CSR spend coming into effect this year in India under the New Companies Act many organizations continue to decipher the implications of their community effort. While the government is doing their bit by providing FAQs and guidelines, organizations that are keen to conduct consistent community work need to have a definite […]

Volunteer engagement is crucial to the success of every community initiative and even more when you are keen to connect employees to the workplace. Every community leader would love to know how and what makes employees volunteer and stay committed. Thinking of the most appropriate questions and framing them accurately can improve the chances of […]

Senior leaders are often elected by the company’s executive board and most managers are either selected from the workforce or hired laterally to meet the needs. In a democratic country the people choose representatives that help build sustainable communities by promoting critical issues in the central forums that run the government. That is where the […]

As I gathered my notebook and prepared to exit the room after a thought provoking workshop I noticed the session organizer call her team together for a quick catch-up. As I overhead the conversation I realized why the workshop went well. They were discussing what worked well and what needed improvement as they prepared for […]

Have a great community page idea but somehow it doesn’t seem like others are participating? Does it end up with you always posting content on the community? What stops others from contributing? Why can’t everyone see it the way you want to? If these questions trouble you as an internal community manager you are probably […]