Internal branding

As I reflected on the tearful farewell given by the sporting fraternity to Phil Hughes, the Australian cricketer who dies in a tragic accident I personally felt Cricket Australia and other sportspersons demonstrated great poise and empathy during this episode. There are often such unfortunate accidents that befall employees in organizations and I wanted to […]

One among the many responsibilities of an internal communicator is to steer leadership transition changes. Announcements (welcomes and goodbyes) are usually part of the deal. In every organization, change is important and when it takes place at the very top the impact is often felt all the way down the line. Often (ideally every time) […]

In a recent conversation I heard a friend lament that we often hear of what we must do to succeed in a communication function and not much is shared about what people must avoid to get better or stay on course. That got me intrigued and thought it important to blog about this subject. Consider […]

I had the opportunity (my first time), to listen to a bunch of start-ups as they shared their ideas and progress to business leaders in an informal interaction. A recent article – Linkedin’s founder explained ‘how to run a great start-up’ served as an excellent reference for me as these businesses pitched their stories and […]

Getting an internal social media campaign off the ground can be tricky at times. While we would all love our campaign to go ‘viral’ it isn’t easy unless you factor in many dimensions to your planning and execution. Here are a few suggestions to give your campaign wings. Give your employees a reason to join: […]

Sharing a presentation that I prepared highlighting the changes at the workplace and workforce and need for managers to think and act differently. It is placed on Slideshare so that you get an opportunity to browse the content easily. Interested in what you think.  

Nitya is shocked at the question she just heard. Mark Till, the leader of Omega Confectionary, a multinational organization with over 3000 employees met with her to discuss the rollout of a referral campaign. He refused her request for hiring a creative agency to support the campaign. Nitya runs the Internal Communications team and is […]

My blog ‘We Tried Engaging Our Employees’ Hearts and Minds On Our Vision. Why Doesn’t It Work?’ received interesting perspectives on Linkedin. Thank you Lawri, Andrew and Paul for sharing your views. Broadly, everyone agreed that the issues were fundamental in nature – trust had eroded and credibility needed to be reestablished. Gaining engagement wasn’t […]

On October 11, 2014 participants from companies such as Unilever, Quintiles, L&T, Target and Société Générale converged at the Internal Communications 401 Workshop to debate and share perspectives on trends shaping the workplace and workforce, communication challenges they face and expectations of the evolving function. The passion and drive of these committed professionals made me […]

Vinitha, the CEO of Glitter Brands is confused. She gave it her all and so she thought her leadership team did to get her employees aligned on their new vision. As a leading apparel brand they were now boxed in by a host of competitors and were losing market share. Over the last 12 months […]