Internal branding

Lina proposed a branding idea to the leadership team of RayStar Service Centre, a captive unit of a leading travel company and listened as the group debated the pros and cons of event branding. Lina is the head of HR and she has been tasked with improving employee morale which has seen a dip in […]

In my earlier post I shared a case study – ‘Why Don’t We Make Symbolic Gestures To Show Our Commitment To Employees?’ that gave Dinesh food for thought on engagement interventions to resurrect their organization. I have heard and witnessed many actions that have sent strong messages to employees in organizations. Here are a few: […]

On Saturday, June 13, I had the opportunity to participate as a panelist in the 2015 Rotary CSR Roundtable at Bangalore where NGO representatives, corporate communication leaders, CSR practitioners and academia gathered to debate the subject – ‘Integrating Two Worlds – Corporates And Communities’. The first panel on ‘United Effect:  When CSR Partners Collaborate’ discussed CSR […]

Dinesh works as the Internal Communication Director for Tibre Corp, a leading multinational in apparel technology which has over 10,000 employees in 3 cities across the country.The company is going through tough times – hit by a lawsuit on the technology it uses, has reported a loss of 2 crores for the 3rd year and […]

CSR spends are increasing globally to support the less fortunate communities and growing demands of society. The opportunities and avenues of CSR giving are large. If you consider the resources that organizations can tap, the growth of NGOs with direct access to the audiences you want to reach and the focus provided by governments globally […]

If you currently run an employee print newsletter and want to move to an electronic version consider the following tips to make your publication more relevant, improve readership and champion change. While employee newsletters are still considered an important channel, print publications are gradually falling out of favor. Paucity of time, evolving demographics, changing reader […]

Have a large millennial population in your organization and keen to understand and engage the group better? Consider this. According to a recent global study among millennials 42% believe that the quality of education will be a key change driver for the world. Protecting the environment and reducing poverty come next. This may sound surprising […]

There are significant changes shaping the world’s workforces and workplaces – more and more Gen Y joining organizations, diverse job expectations, erosion of trust of leadership, the rise of the activist employee, the employees’ passion to build their personal brands, and interest to be the brand’s spokesperson and affinity towards teams rather than organizations as […]

The workforce and workplace dynamics have changed significantly. Most employees are inclined to self-identify and be their own personal brands. Communicators therefore need new skills for the future, a knack for tapping talent, and an interest to let go and step up their ownership. Join this webinar on IABC’s website as I share insights and […]

Corporate Social Responsibility is often viewed as a closed group exercise and most organizations prefer sticking to their agendas while championing initiatives to improve the communities around them. Little is done to partner effectively and combine forces to make a larger impact. A recent study (probably the only such report at this point) by the […]