Internal branding

CSR spends are increasing globally to support the less fortunate communities and growing demands of society. The opportunities and avenues of CSR giving are large. If you consider the resources that organizations can tap, the growth of NGOs with direct access to the audiences you want to reach and the focus provided by governments globally […]

If you currently run an employee print newsletter and want to move to an electronic version consider the following tips to make your publication more relevant, improve readership and champion change. While employee newsletters are still considered an important channel, print publications are gradually falling out of favor. Paucity of time, evolving demographics, changing reader […]

Have a large millennial population in your organization and keen to understand and engage the group better? Consider this. According to a recent global study among millennials 42% believe that the quality of education will be a key change driver for the world. Protecting the environment and reducing poverty come next. This may sound surprising […]

There are significant changes shaping the world’s workforces and workplaces – more and more Gen Y joining organizations, diverse job expectations, erosion of trust of leadership, the rise of the activist employee, the employees’ passion to build their personal brands, and interest to be the brand’s spokesperson and affinity towards teams rather than organizations as […]

The workforce and workplace dynamics have changed significantly. Most employees are inclined to self-identify and be their own personal brands. Communicators therefore need new skills for the future, a knack for tapping talent, and an interest to let go and step up their ownership. Join this webinar on IABC’s website as I share insights and […]

Corporate Social Responsibility is often viewed as a closed group exercise and most organizations prefer sticking to their agendas while championing initiatives to improve the communities around them. Little is done to partner effectively and combine forces to make a larger impact. A recent study (probably the only such report at this point) by the […]

My earlier post on the topic of inclusiveness and diversity called ‘Does It Take Two Hands To Clap’ received interesting viewpoints from readers.  Themes that emerged were the need for greater acceptance, the expectations of a ‘holistic’ workplace, uncovering biases and going to the basics – getting it right at ‘home’. Incidentally, some readers preferred […]

About the Study This survey, the first such study in the region to gauge the current scope, relevance and understanding of the communications function within global in-house centers (GICs) invited corporate communicators and leaders to participate. Global in-house centers refer to the service and delivery operations units that serve parent companies around the world to […]

Consider these scenarios. Beena recently joined a company and works as a process analyst. Her team comprises a mix of men and women and she notices that the men in the team often want to meet up in the evenings to ‘bond’. Since Beena has a two year old child she prefers spending quality time […]

What do internal communicators focus on? How insights can internal communicators learn from to engage employees? In what way can the function grow in stature? How can internal communicators celebrate the organization’s culture? What knowledge areas need attention for internal communicators? Which priorities are on the list of internal communicators? Find out all this and […]