Jacob and his leadership team at Optic Data -a global analytics firm are concerned about their employee engagement survey results. The overall scores are well below the industry average and their 10,000+ strong employee strength at 4 locations in the country is dwindling due to high attrition. They gathered employees in a focus group and […]
Internal branding
What is your Internal Communication SINPO Rating?
As a young DXer I often tuned in to many interesting stations on a Sony short wave radio that my father had. I had to carefully turn the dial and catch the signal from a station while keeping the antenna near a window! Getting through to stations such as the British Broadcasting Corporation, Radio Australia, […]
Do You Have Skin in the Game?
In 1999, a silver haired bespectacled gentleman – Rajpal at an advertising agency I worked taught me an important lesson. Responsible for the production department his role was crucial to the success of any brand campaign we ran. Those days, hard copy artworks were the norm as designs moved from concept to completion. Rajpal, a […]
The 5 Cs Of Effective Face-To-Face Employee Interactions
Aligning employees on key organizational messages can be done using many channels such as webcasts, e-mail and chats.  Call them ‘huddles’ or ‘open houses’ or ‘town halls’, face-to-face communication is known to be the best format to engage employees. Although getting all staff at one venue can be an expensive and unmanageable process at times. […]
Look Within To Guide Your Branding Decisions
Decision making in corporate communication is as important as in any part of the business.  Bad decisions can frustrate even the best intentions and demoralize the most energized team. Without a structured attempt at aligning objectives and outcomes placing your bet on any communication ‘property’ is a shot in the dark. Just as how Lina […]
6 Steps To Enable Individual Social Responsibility At Your Organization
Tanya works as an administrative officer for a large real-estate firm with global operations. Her company has made CSR commitments for the environment and sustainable practices in line with their business objectives. As a real-estate firm developing properties means that they need to cut trees and make way for large projects in the city. Therefore, […]
Shall We Brand An Athletics Meet?
Lina proposed a branding idea to the leadership team of RayStar Service Centre, a captive unit of a leading travel company and listened as the group debated the pros and cons of event branding. Lina is the head of HR and she has been tasked with improving employee morale which has seen a dip in […]
When Actions Speak Louder Than Symbols
In my earlier post I shared a case study – ‘Why Don’t We Make Symbolic Gestures To Show Our Commitment To Employees?’ that gave Dinesh food for thought on engagement interventions to resurrect their organization. I have heard and witnessed many actions that have sent strong messages to employees in organizations. Here are a few: […]
Can Combining Forces Help Corporate Social Responsibility?
On Saturday, June 13, I had the opportunity to participate as a panelist in the 2015 Rotary CSR Roundtable at Bangalore where NGO representatives, corporate communication leaders, CSR practitioners and academia gathered to debate the subject – ‘Integrating Two Worlds – Corporates And Communities’. The first panel on ‘United Effect:  When CSR Partners Collaborate’ discussed CSR […]
Why Don’t We Make Symbolic Gestures To Show Our Commitment To Employees?
Dinesh works as the Internal Communication Director for Tibre Corp, a leading multinational in apparel technology which has over 10,000 employees in 3 cities across the country.The company is going through tough times – hit by a lawsuit on the technology it uses, has reported a loss of 2 crores for the 3rd year and […]