Internal branding

Sunita is a smart MBA student and lands her first assignment with a multinational company. She is excited by the world of opportunities in front of her. After the first two months in the job she is disillusioned by what she sees. People don’t seem to be as authentic as they looked when she interviewed, […]

Consider these cases. A woman spokesperson in a company while discussing the topic of diversity with media nonchalantly mentions that there must be greater parity in the salaries among both genders at the workplace. This statement is picked up by other media who question the practices of the company putting the HR Head and the […]

Manoj fears the worst. After working for 14 years he realizes that just being diligent at work isn’t going to get him far. On the contrary, he is losing out to the 20-somethings who are entering his organization. Manoj is a manager with the supply chain department in a leading apparel firm and is facing […]

My previous post – ‘Why Is My Contribution Not Taken Seriously?’  received many thought provoking insights from readers. Most felt Tony needed a better understanding of his role, seek feedback and put a plan, work with the goals in mind, prioritize his assignments, gain commitment from leaders, solicit ideas from employees, engage more with stakeholders […]

Tony is getting into the groove in his new role. He is raring to go with his solid planning and implementation skills that landed him his prized job with Willow Ltd., one of the largest sports equipment manufacturers in the country. With offices in 5 cities and clients around the world Tony has his hands […]

Navigating a city is probably more complex than finding your way around an organization.  Understanding your audience’s needs, focusing on the essentials, demonstrating empathy and sensitivity, making instructions simple and staying consistent are a few ways to make the communication experience fulfilling and meaningful. Without naming the city and yet giving you enough color and […]

The 2015 Employee Communications in GICs Survey is the first such study which gauges the current scope, relevance and understanding of employee communication within global in-house centres (GICs). This year, the survey asks employees to share their satisfaction with communication within GICs. Communication within a GIC is unique due to the demographics, distributed teams, parent […]

Taken on a new assignment? Reconsidering if you made the right move? Be it an internal transfer or an external job what you make of your new assignment defines how you progress at work and in your life. No two roles will ever be the same and not every role will come with a supportive […]

Hospitals aren’t usually the best place to observe how brands work from within. Having visited a couple in the recent past I couldn’t help notice how brands can differentiate through internal communication and service. I will keep it simple by calling the two hospitals A and B.  Think about the experiences that patients face while […]

Anna is unsure if she made the right move. After 5 years in a role as a learning and development consultant for her organization, Robust Inc. She applied for an internal job posting in the corporate communication team. Robust Inc., a leading player in the education business has operations in 5 cities in the country […]