Internal branding

A few days ago I received an e-mail from a person seeking advice on switching careers. This individual serves as a journalist with a leading publication in the city and is keen to move into corporate and internal communications. She asked me for recommendations to change tracks and if certain qualifications such as an MBA […]

This week I wrap up a short term assignment with Tesco’s Group Communication team at the company’s head office in London. On reflection the assignment has given me a new perspective of work, culture and life. My role was to help audit and refresh the company’s core purpose branding across the business. It led me […]

The case for investing in employee communication at global in-house centres (GICs) has never been stronger. The 2015 Employee Communications in GICs Survey, a first such study which gauges the current scope, relevance and understanding of employee communication within GICs indicates a need to improve the level of communication satisfaction with about 30% sharing high satisfaction […]

Change is inevitable and yet when communicating change within an organization we often can end up missing key communication aspects that help employees feel respected and the organization being viewed as a sensitive employer. Be it a change in a team, a structure, the executive members or a process employees have a right to know […]

Getting a campaign off the ground can be tricky with internal processes, differing stakeholder viewpoints and overlapping interests to navigate within the organization. Not to forget the business implications and timing that need to be aligned before a campaign can be considered or even launched. Understand the organization’s culture: Depending on how open the organization […]

Have an idea and want to make it work? Try getting a diverse set of views in a brainstorming session. Conducting a brainstorming session is helpful but can also be tricky if you aren’t prepared for the interaction or unsure of how to channelize suggestions that emerge from the discussions. Consider your goals: Think of […]

When I think of personal branding this Chinese proverb comes to mind. “The best time to plant a tree was 20 years ago. The second best time is now.”  To me, it conveys that you can’t build a personal brand without concerted effort, commitment and consistency. And it is never too late to start. In […]

Doris finds is unsettling. She is a high performer in her team – at least that is what her rating indicates. After a few months in her new role she finds that her peers get more opportunities, responsibilities and rewards from the manager than her. Despite working hard and diligently others are pulling ahead of […]

Dinesh joins his first job and is eagerly looking forward to make an impact. He is a go-getter with lots of enthusiasm and energy. His idea of success is to grow rapidly through the ranks and become the CEO. He feels that he needs to compete with his colleagues for work and takes on more […]

Sharing a  recent article that I penned for Communicator Director magazine: http://asia.communication-director.com/issues/you-gotta-have-faith/essentials-be-trusted-communication-partner-0#.Vuwv1eJ97IU Keen to hear your views. You can also read the entire edition here:http://asia.communication-director.com/sites/default/files/codi_asia_pacific_01_16.pdf