Corporate in-house newsletters have progressed over the years from ‘entertaining’ employees to helping ‘identify’ with the firm.  Very often these newsletters are a ‘good to have’ and serve expectations of internal stakeholders as it captures key business stories, policies and processes. As one of the many channels for engaging employees the newsletter’s value and impact […]
Internal branding
Of Storytelling, Insecurities and Living In The Now
You don’t often meet a person with an eclectic mix of skills and passion – ranging from community management to screenwriting who can bring storytelling to life with personal experiences and anecdotes. At a NASSCOM led Marketing & Communication Forum interaction today at Bengaluru I had the opportunity to listen to Daniel Martin Eckhart, the […]
5 CSR Trends in 2016 and Beyond
It is now two years since the Indian government passed the CSR 2% spend legislation, the first country to mandate spending for corporate social responsibility. Most companies are reflecting on the impact of their CSR commitment as they audit, refine and improve their interventions. While there are discussions on the impact this law has made […]
Shall We Give Freebies to Improve Our Sign-up Rates?
Dinesh is delighted that his project, an online learning platform will be launched in his company. This will change the way employees gain business perspectives and learn from each other. He invites his HR and Communication leaders, Tanya and Vini for a discussion on the launch plan. Dinesh: “Hello Tanya and Vini. Thank you for […]
How Do I Find My Career ‘Sweet Spot’?
A few days ago I received an e-mail from a person seeking advice on switching careers. This individual serves as a journalist with a leading publication in the city and is keen to move into corporate and internal communications. She asked me for recommendations to change tracks and if certain qualifications such as an MBA […]
Working for the first time in the UK? Keep Calm and Fit In!
This week I wrap up a short term assignment with Tesco’s Group Communication team at the company’s head office in London. On reflection the assignment has given me a new perspective of work, culture and life. My role was to help audit and refresh the company’s core purpose branding across the business. It led me […]
2015 Employee Communications in GICs Survey Results
The case for investing in employee communication at global in-house centres (GICs) has never been stronger. The 2015 Employee Communications in GICs Survey, a first such study which gauges the current scope, relevance and understanding of employee communication within GICs indicates a need to improve the level of communication satisfaction with about 30% sharing high satisfaction […]
7 tips to effectively communicate change in your organization
Change is inevitable and yet when communicating change within an organization we often can end up missing key communication aspects that help employees feel respected and the organization being viewed as a sensitive employer. Be it a change in a team, a structure, the executive members or a process employees have a right to know […]
5 Tips to Launch a Successful Internal Communication Campaign
Getting a campaign off the ground can be tricky with internal processes, differing stakeholder viewpoints and overlapping interests to navigate within the organization. Not to forget the business implications and timing that need to be aligned before a campaign can be considered or even launched. Understand the organization’s culture: Depending on how open the organization […]
7 Ways to Run an Effective Brainstorming Session
Have an idea and want to make it work? Try getting a diverse set of views in a brainstorming session. Conducting a brainstorming session is helpful but can also be tricky if you aren’t prepared for the interaction or unsure of how to channelize suggestions that emerge from the discussions. Consider your goals: Think of […]