Intraskope – #InternalCommunication #Insights
Among the first internal communication blogs (started in 2006) for #students, #practitioners and #academia
Sharing a note I placed on Linkedin on October 10 to update my followers and subscribers to my progress and journey. I wanted to reintroduce myself to new connections and long-time followers. After a couple of great years in Poland, I’m now based in Sydney, Australia. My journey spans agency (Leo Burnett, Saatchi & Saatchi) […]
A strong brand is essential for your Global Capability Center (GCC)’s success, but how do you know when your brand needs attention? If you’re noticing any of the following signs, it might be time to reevaluate and revitalize your branding strategy. Ravi Dabreo of Origami Creative Concepts (Official) and I are offering GCC communication and […]
This article, co-authored with Adeeba Hussain first appeared on Influence, the Chartered Institute of Public Relations, UK. https://influenceonline.co.uk/2024/08/30/how-to-measure-communications-with-frontline-and-non-desk-workers How to measure communications with frontline and non-desk workers. Non-desk and frontline workers form the backbone of many industries, yet they often remain the most unappreciated and less engaged segments of the workforce. These workers, who are […]
I had the pleasure to speak to the Step Two community on the topic – Voices from the Heart – Partnering with Staff for Organisational Success on August 8. A big thank you to Rebecca Rodgers for the opportunity and to all the participants for your fantastic questions on measurement, influencing leaders, and getting started. […]
This article was first published on the Institute of Public Relations website: https://instituteforpr.org/employer-branding-verghese-2024/ Rethinking Employer Branding The world of work underwent a significant shift in the wake of COVID-19, prompting organizations to reassess their strategies for attracting and retaining top talent. Central to this recalibration is the concept of employer branding – how a company presents […]
Every modern business, irrespective of the industry or size needs to be engaging their staff and connecting them to the purpose. Therefore, the role of internal communication has become more crucial than ever. Companies are recognizing that effective internal communication is not just a nicety but a necessity. It’s the glue that holds an organization […]
Setting objectives is a crucial exercise for any employee (not just an internal communicator) to establish credibility and make a significant impact. According to research, you are 42% more likely to achieve objectives if they are written down. It is crucial for organizations to support employees set clearer objectives because without that there is little […]
Arkan, the internal communicator is in a fix. He is expected to write up his goals for the year and the deadline is fast approaching. He doesn’t know where to start because he was just hired and has limited visibility on all that’s happening across the business. Not that it has been an easy ride. […]
Have you ever wondered – Is internal communications any different from external communications? At first glance, it might seem like they share similar traits – engaging audiences, utilizing various channels, crafting content, and measuring impact. However, if we dig deeper, we uncover a world of disparities that demand a distinct approach and mindset. In this […]
Employer branding plays a vital task of keeping your employees engaged and invested in your company. Remember the old saying, ’employees are your best advocates’? It’s true, but sometimes, organizations unintentionally let their staff down, leading to a loss of trust in the system. Let’s dive into a common scenario we all know too well. […]