Wondering why organizations find it hard to engage employees? Unclear why communication directed at employees doesn’t get the attention it deserves? Confounded by how employees continue to distrust organizations? The answer can potentially lie in how organizations view employer vs employee branding. Look around you or at your workplace. Employees are no longer bound by […]
Internal branding
3 Reasons why Communicators Need to Engage Academia More
Consider these cases from the corporate world – A large multinational is preparing for its quarterly rewards & recognition program. A lone voice highlights the need to discontinue the event and focus on more frequent recognitions because research studies continue to indicate a shift from more traditional forms of recognition to personalization and real-time celebrations […]
5 Steps to Build Your Organization’s Business Case for Employee Advocacy
Every organization expects their employees are sufficiently motivated and engaged to promote their workplace and offerings to their networks. Not just online but even in the real-world – in every conversation and every interaction. How much of that truly takes place is unclear because organizations are unaware of what and how to go about getting […]
What is the State of the Internal Communication Function? Download a free ebook copy to know more!
Humbled to be part of a collective global initiative led by IC Kollectif that reviews the progress of the internal communication function, the challenges practitioners face and opportunities which can reshape its future. Disrupting the Function of IC – A Global Perspective consists of 8 chapters and features 30 practitioners, scholars and consultants from around […]
3 Reasons Why Your Team Needs A Quality Communication Dashboard
When a pilot navigates an airplane the dashboard provides crucial and timely information to help make important decisions. Considering a lot is at stake for the airline and staff, knowing the health of the engines and how the aircraft is faring vis-à-vis its external environment is comforting for the pilot and provides insights on the […]
5 Ways To Build a Robust Content Marketing Plan
There is always a lot happening in every organization that the need to communicate great stories in ways that matter for your employees and other stakeholders has never been stronger. Missing out on crucial pieces of information can reduce your brand’s value and impact. However, coming to grips with the various content pieces that enhances […]
Why Your Talent Strategy Must Align With Internal Communication
It may seem an odd connection to make when we discuss hiring practices and talent scouts in the same breath as internal communication. Especially, when we consider that the recruiter’s role is to get the best people to your organization and then they are done, right? Wrong. As boundary spanners, the talent scouts are vital […]
Are We What We Recognize?
Every organization big or small finds ways to reward and recognize their employees to motivate and inspire others to contribute to business success. Addressing rewards and recognition is seen as a key lever for enhancing employee engagement. An effective recognition program is expected to raise the bar with engagement – up to 40%. Unfortunately, not every recognition program works […]
Avoid Credibility Degraders. Own Your Development
As businesses change, industries transform and structures are revisited it helps to stay on top of your own learning and development because the future is unpredictable. Only you can craft your own destiny. If you let your personal and professional development slip, your credibility can erode. 1. Move ahead of the curve: No business stays the […]
“There is Only So Much I Can Do! What Qualifies As Going Over and Beyond?”
Benjamin is finding it tough to come to terms with his workplace and expectations from the job. He is now into his 10th month handling public relations for a large chemical manufacturer and is getting overwhelmed by the pace and volume of initiatives he is now managing. In a competitive environment, the internal and external […]