If you think your employee value proposition (EVP) can survive another year on autopilot, think again. The global talent landscape is in flux, and what attracted employees yesterday is no longer enough to keep them engaged today. If you want to keep pace, it’s time to radically overhaul your EVP. Consider these trends: So, this […]
How to build employer brand
3 Strategies to Communicate Your Employer Brand Certification Effectively
Getting a Great Place to Work (GPTW) or best employer certification is a significant achievement. But what happens after the certification is crucial. Often, companies miss out on extending the benefits of such accolades. They don’t communicate effectively with their staff or stakeholders, leading to a lack of recognition and engagement. Here’s how to make […]
10 Core Principles to Build a Strong Employer Brand
Employer branding is all about shaping how current and potential employees see your company. It’s about making your workplace the place to be. Surprisingly, 72% of recruiting leaders say it’s crucial for hiring, but only 55% have a solid strategy (LinkedIn Talent Solutions, 2022). In this blog, I will share the context to consider and […]