Culture is such an essential element of any organization, that it can make or break businesses. It refers to the shared values, beliefs, and behaviors that shape the way employees think and act. A strong organizational culture can drive sustainable change by creating a sense of purpose, motivating employees, and guiding decision-making. Research shows that companies with strong cultures […]
Employer Branding
Join SSON Webinar | How a GBS “Brand” Drives Talent, Engagement & Transformation in Shared Services | May 4, 2023
Pleased to share that I will be participating as a speaker in this upcoming webinar, having contributed to the research on the role of GBS branding in influencing talent, engagement, and transformation. Sign-up now to this free webinar: https://www.sson-analytics.com/global-business-services/webinars/leveraging-the-gbs-brand-value-for-talent-engagement-transformation This webinar shares new research on the potential, but as of yet largely untapped, value of […]
Employer Branding 101 | First Fix Your Company Culture
No organization wants to come across as inauthentic – pretending to be a great place to work but internally lacking civility when dealing with staff, to begin with, and ignoring the ripple effect on stakeholders. Anyone can spot when there is something amiss within. It just shows! – When leaders are uncomfortable if colleagues have better ideas and are […]
Employer Branding 101: Debunking 4 Key Myths
Organizations and those leading employer branding often play narratives in their minds and with other stakeholders, preventing commitment and progress. Continuing with the series of blogs on employer branding, I am sharing a few myths that warrant debunking. Myth: Let’s hire an agency to do our employer branding Fact: No agency or consultant can help if […]
Employer Branding 101: Is Your Organization Ready?
Employer branding often becomes a priority when attracting and retaining talent gets tough. Till then, organizations get by trying different permutations and combinations of offerings, events, initiatives, and interventions that project temporary fulfillment but fail to deliver the goods. Worse, if you are a Global Business Services or a Shared Services entity, the hope that the corporate brand […]
Why Aren’t we an Employer of Choice?
The CEO of Blip is concerned about the challenges his organization faces and has invited his senior leadership team to a discussion. Read the transcript of their conversation and share what you think are the issues the group is grappling with. Also, how can they resolve the concerns? Max (CEO): “Hello team, welcome to this meeting. […]
Video Interview | Rajita Kumar | Episode 54 | Improving Employees’ Brand Perceptions With Engaging Internal Communications
Presenting the 54th edition of Intraskope’s Spotlight on Internal Communication Series featuring Rajita Kumar of Alfa Laval. Rajita has over 15 years of experience In Corporate and Marketing Communications. She currently serves as the Head of Brand Communications & PR, Market Communications & Digital Marketing Specialist for South Asia, Middle East and Africa. She has deep experience with brand […]