Employer Branding in Poland
Employer Branding Employer branding in EU Employer Branding in Poland how to be a top employer brand How to build employer brand

Is Your Employer Brand Just a Show?

When it comes to employer branding, most companies are putting on a show. There’s a flashy careers page, the usual values splashed across walls, maybe even a “Top Employer” award here and there. But here’s the tough question: Is it all just for appearances? If someone walked through your office, or jumped into a Zoom […]
Employer Branding Employer Branding in Australia Employer branding in EU Employer Branding in Poland how to be a top employer brand How to build employer brand

Rebuilding Your Employee Value Proposition? Consider these 6 Strategy Options to Make Your Employer Brand Thrive

If you think your employee value proposition (EVP) can survive another year on autopilot, think again. The global talent landscape is in flux, and what attracted employees yesterday is no longer enough to keep them engaged today. If you want to keep pace, it’s time to radically overhaul your EVP. Consider these trends: So, this […]
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3 Strategies to Communicate Your Employer Brand Certification Effectively

Getting a Great Place to Work (GPTW) or best employer certification is a significant achievement. But what happens after the certification is crucial. Often, companies miss out on extending the benefits of such accolades. They don’t communicate effectively with their staff or stakeholders, leading to a lack of recognition and engagement. Here’s how to make […]
Employer Branding Employer Branding in Australia Employer branding in EU Employer Branding in Poland how to be a top employer brand How to build employer brand Talent Management Talent Marketing

10 Core Principles to Build a Strong Employer Brand

Employer branding is all about shaping how current and potential employees see your company. It’s about making your workplace the place to be. Surprisingly, 72% of recruiting leaders say it’s crucial for hiring, but only 55% have a solid strategy (LinkedIn Talent Solutions, 2022). In this blog, I will share the context to consider and […]