Q1: What is employer branding? A1: Employer branding refers to how a company presents itself as an employer, showcasing its values, culture, and overall appeal to prospective employees. It includes the benefits associated with employment at the company and aims to attract and retain top talent. Q2: Why is employer branding important? A2: Employer branding […]
Employee Communication
4 Key Aspects to Raise Your Internal Communications Function’s Profile
Getting inundated with internal communications asks from stakeholders? Being asked to work on requests not related to the function? Finding it hard to push back and get stakeholders to appreciate the true value and responsibilities of the function? I have been watching and reading with interest a passionate discussion in a communications forum on the […]
On PRCA Employee Engagement Group Panel | March 16, 2023
I will be joining a panel discussing the importance of measurement and the smart use of tools in #employeeengagement and #internalcommunications. Lunchtime, 1-2.30pm UK time on Thursday 16th March 2023 Click on the link below to book your place. Look forward to seeing you there for some hot debate, convivial discussion and making and renewing connections in the […]
Spotlight on Stakeholder Management | Edition #7 | Conversation with Ray Walsh
Welcome to the 7th edition of Intraskope’s Spotlight Series featuring Ray Walsh, a former journalist and English language teacher, communications professional and author of “Localizing Employee Communications: A Handbook” (2020, XML Press/Content Wrangler). Ray, an American, is based in Prague, Czech Republic and focuses on content creation, audience awareness, localization, simplified English, training, and presentation […]
Video Interview | Anurita Saxena | Balancing Pace and Patience in Internal Communications
Presenting the next edition of  Intraskope’s Spotlight on Internal Communication Series featuring Anurita Saxena of AXA Business Services. Watch the complete video interview on YouTube or read the transcript below. Anurita has over a decade of experience managing internal and external communications. She has worked in the manufacturing, technology, telecom & insurance sectors, and has seen communications evolving from an […]
COVID-19 | How can internal communications and virtual leadership influence employee experience?
This blog first appeared on the Chartered Institute of Public Relations (CIPR) Inside website: https://cipr.co.uk/CIPR/Network/Groups_/Inside_content/Blogs_/COVID-19_How_internal%20_communications_and_virtual_leadership_enhance_employee_experience.aspx As the world copes with the pandemic and green shoots of recovery emerge, there are key trends, issues and opportunities related to employees’ experiences that organizations face into. The impact of COVID-19 on employees’ experiences, the summation of all and everyday interactions […]
Video Interview | Anuroopa Pereira | Building Employee Advocacy Through Internal Communications
Presenting the 37th edition of Intraskope’s Spotlight on Internal Communication Series featuringAnuroopa Pereira. Watch the complete video interview on You Tube or read the transcript below. Anuroopa heads Corporate Communications at Applied Materials India and has over 15+ years of local and international experience in managing public relations campaigns and analyst relations programs for Fortune 500 companies in India and Asia Pacific and Japan. That apart, […]
6 Strategies For Ground-Up Employee Engagement
This blog post first appeared on my Linkedin page: https://www.linkedin.com/in/aniisu/ When organizations provide clear direction and empowers staff, there are higher chances of employees staying engaged. Building ‘KRAs’, investing in a shared future and leveraging the ‘wisdom of crowds’ can uplift the engagement in offices, however dispersed they maybe. While most organizations rely on the human […]
Look Within to Build Your Organization’s Employee Value Proposition
A couple of weeks ago I invited readers to reflect on a case study involving a person leading employer branding at her organization and the dilemma she faced. Every organization has a reason to exist. Organizations who have discovered this reason and articulated it to current and prospective employees can hope to find success. Often, the task […]
Why are my employees not on the same page?
Recently, a communicator overseeing employee and external communication for a not-for-profit wrote to me seeking advice. Let us call her ‘Mira’. Here is Mira’s case. Reflect on it and share how you would help her overcome the challenges she faces. Mira joined a year ago at Secure, a not-for-profit. She leads the responsibility of communicating […]