Intraskope – #InternalCommunication #Insights
Among the first internal communication blogs (started in 2006) for #students, #practitioners and #academia
Q1: What is employer branding? A1: Employer branding refers to how a company presents itself as an employer, showcasing its values, culture, and overall appeal to prospective employees. It includes the benefits associated with employment at the company and aims to attract and retain top talent. Q2: Why is employer branding important? A2: Employer branding […]
This article was first published on the Institute of Public Relations website: https://instituteforpr.org/employer-branding-verghese-2024/ Rethinking Employer Branding The world of work underwent a significant shift in the wake of COVID-19, prompting organizations to reassess their strategies for attracting and retaining top talent. Central to this recalibration is the concept of employer branding – how a company presents […]
Pleased to share that my chat with Lisa MacMillan and Jo Hall is out. Listen this conversation on my career journey from India, to Poland and onwards to Australia as well as my perspectives on the value of listening, inclusion and the employee voice at the workplace. Apple Podcasts:Â https://lnkd.in/eZDXayeDSpotify:Â https://lnkd.in/eXU9uCwj
I will be joining a panel discussing the importance of measurement and the smart use of tools in #employeeengagement and #internalcommunications. Lunchtime, 1-2.30pm UK time on Thursday 16th March 2023 Click on the link below to book your place. Look forward to seeing you there for some hot debate, convivial discussion and making and renewing connections in the […]
Every company worth its name wants to do employer branding. But are they doing it right? Most think that having a few social media channels will do the trick. Or, if we make the right ‘noises’, stakeholders will perceive the brand positively. However, that doesn’t equal employer branding or business success. Not identifying and living your […]
Employer branding often becomes a priority when attracting and retaining talent gets tough. Till then, organizations get by trying different permutations and combinations of offerings, events, initiatives, and interventions that project temporary fulfillment but fail to deliver the goods. Worse, if you are a Global Business Services or a Shared Services entity, the hope that the corporate brand […]
Humbled by the letter of thanks from IULM University in Italy for participating in their International Communication Week meet which took place in March 2022. I had the opportunity to speak with students on the role of internal communications and the role of employees as communication partners.
Organizations that set up global capability centers mostly focus on getting the location, systems, processes and transitions right. Establishing operations at a global capability center takes many forms. Organizations either set-up the center themselves, take the support of a local vendor to build-operate-transfer the unit or buyout an existing center giving them ready access to talent and […]
Recently, a communicator overseeing employee and external communication for a not-for-profit wrote to me seeking advice. Let us call her ‘Mira’. Here is Mira’s case. Reflect on it and share how you would help her overcome the challenges she faces. Mira joined a year ago at Secure, a not-for-profit. She leads the responsibility of communicating […]
As the cab driver worked his way through Ahmedabad’s traffic he shared how he built a special rapport with management professors who visited the well-known Indian Institute of Management (IIM) in the city. They counted on him to be shown around the heritage city and beyond because of his responsiveness (always a call away), reliability (professors often fell asleep on long […]