Employee Brand
Employee Brand Employee Communication Localization

Spotlight on Stakeholder Management | Edition #7 | Conversation with Ray Walsh

Welcome to the 7th edition of Intraskope’s Spotlight Series featuring Ray Walsh, a former journalist and English language teacher, communications professional and author of “Localizing Employee Communications: A Handbook” (2020, XML Press/Content Wrangler).  Ray, an American, is based in Prague, Czech Republic and focuses on content creation, audience awareness, localization, simplified English, training, and presentation […]
Employee Advocacy Employee Brand Internal Communication

Institute for PR | Communication is a team Sport: Involving Employees as Partners and Brand Advocates

This article first appeared on the Insitute for PR blog https://instituteforpr.org/communications-is-a-team-sport-involving-employees-as-partners-and-brand-advocates/ Globally, organizations struggle with bridging the reputation divide and trust deficit among employers and employees while striving to improve engagement. According to a brand credibility gap study, just 19% of employees feel aligned with their employer’s brand.1 Worldwide, the state of employee experience is eroding […]
Employee Advocacy Employee Brand Internal Communication

Video Interview | Ritwik Borthakur | Humanizing the Organization With Internal Communications

Presenting the 44th edition of Intraskope’s Spotlight on Internal Communication Series featuring Ritwik Borthakur of Mastercard. Ritwik is a seasoned, strategic communications professional with over 12 years of experience in large and diversified, industrial and technology MNCs. He is a firm believer of creating organizational and brand narratives. In his role, Ritwik manages campaigns, events, employer brand and internal […]
Change Management Employee Brand Internal Communication

Video Interview | Neha Kumar | Creating Meaningful Experiences with Internal Communications

Presenting the 40th edition of Intraskope’s Spotlight on Internal Communication Series featuring Neha Kumar. Watch the complete video interview on YouTube or read the transcript below. In her last assignment, Neha served as the Regional Internal Communications and Employee Engagement Lead at a global insurer based in Hong Kong. With over 15 years of experience in communications, as a journalist and a PR […]
Diversity Employee Brand Employee Communication Employee Involvement Inclusion

Inclusion means less rhetoric and more action

In my earlier blog post, I shared a situation where leaders want to start a diversity and inclusion forum. They debate the need and how their peers are ahead of the curve with including minority staff. However, they are divided on the reasons for creating a forum. Forming a group isn’t the first step. It probably not even […]
Business Partnering Communication Content Communication Processes Employee Brand Internal Communication

Guest Blog & Interview | Sushma Joshi | How Internal Communicators Can Shift the Dial from Order Takers to Strategic Partners

Can internal communication get the respect it deserves? Is it possible for communicators to take a strategic view of the impact they do? How can the function rise above the continual asks for support to create a distinctive identity for the business? These and other pertinent questions are covered in a thought-provoking blog post by […]
Communication Channels Employee Brand Employee Branding Employee Engagement Internal branding Internal Communication internal communication trends from India internal communication, employee communication, internal branding, employee relations

Inviting Contributions To Intraskope’s Spotlight on Internal Communications Series

Are you an internal communication practitioner and have a point of view on the challenges and opportunities that face organizations and employees? Proud of a best practice or research insight from your workplace that can add value to the community? Keen to provide a perspective that is uncommon and relevant for practitioners, academicians, and students?

You have a forum to do so now! Contribute and participate in the upcoming series on Intraskope where we put the spotlight on thought leadership, great ideas, and practical solutions…
Communication Channels Communication Content Communication Processes Employee Brand Employee Branding Internal branding Internal Communication Personal Brand Personal Branding Social Media Storytelling

Relevance, Insights and Timing Matter In the Age of Storytelling

Is storytelling different from what it was hundreds of years ago? Yes and No were the answers people heard as seasoned leaders Roger Darashah and Atul Takle addressed media and communication professionals at an event in Bengaluru called ‘Storytelling in the Third Age of Consciousness’.  While Roger traced the journey of storytelling and how time to share content among […]
Employee Brand Employee Branding Employee Engagement Internal branding Personal Brand

Like It Or Not, Employee Branding is The Way Forward For Organizations

Wondering why organizations find it hard to engage employees? Unclear why communication directed at employees doesn’t get the attention it deserves? Confounded by how employees continue to distrust organizations? The answer can potentially lie in how organizations view employer vs employee branding. Look around you or at your workplace. Employees are no longer bound by […]