Employee Brand
Employee Brand Employee Branding Employee Communication

FAQs | Rethinking Employer Branding

Q1: What is employer branding? A1: Employer branding refers to how a company presents itself as an employer, showcasing its values, culture, and overall appeal to prospective employees. It includes the benefits associated with employment at the company and aims to attract and retain top talent. Q2: Why is employer branding important? A2: Employer branding […]
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How Can Internal Communications Enhance Employer Branding?

This article was first published on the Institute of Public Relations website: https://instituteforpr.org/employer-branding-verghese-2024/ Rethinking Employer Branding The world of work underwent a significant shift in the wake of COVID-19, prompting organizations to reassess their strategies for attracting and retaining top talent. Central to this recalibration is the concept of employer branding – how a company presents […]
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Partnering with Origami Creative on Global Capability Centers (GCC) Branding

Delighted to share my collaboration with Origami Creative, a boutique agency whom I have worked closely with during my days at consulting house Accenture. Ravi is a creative and dynamic leader who brings his best self to every project he takes on. Over the years, we’ve learnt from each others growth and potential and have […]
Employee Advocacy Employee Brand Employer Branding EVP Talent Management

Employer Branding 101 | 6 Steps to Localize Your Employee Value Proposition

Companies expanding across borders must grapple with a crucial question: Should they stick with a one-size-fits-all global employee value proposition (EVP), or tailor it to fit the unique needs of local markets and talent pools? The answer lies in understanding the importance of local nuances and taking strategic steps to localize your EVP effectively. Here […]
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Featured in the Comms Careers Podcast

Pleased to share that my chat with Lisa MacMillan and Jo Hall is out. Listen this conversation on my career journey from India, to Poland and onwards to Australia as well as my perspectives on the value of listening, inclusion and the employee voice at the workplace. Apple Podcasts: https://lnkd.in/eZDXayeDSpotify: https://lnkd.in/eXU9uCwj
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5 Essentials to Building a Strong Employer Brand

When it comes to creating a strong employer brand, it’s crucial to look beyond just a catchy Employee Value Proposition (EVP). What truly matters is having a solid strategy in place that addresses the fundamental aspects of your organization’s branding goals. For instance, before focusing solely on developing an EVP, it’s essential to ensure that […]
Employee Advocacy Employee Belonging Employee Brand Employer Branding

Employer Branding 101 | Rethinking 5 Common Assumptions

The modern workplace needs new thinking. Understanding your employees has never been more pivotal to crafting an employer brand that truly resonates. Yet, even the most prestigious organizations can fumble when it comes to deciphering the intricate heartbeat of their staff, often ending up with expectations misaligned and reputations tarnished. In the wake of the […]
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Employer Branding 101: Live your Brand Promise

Every company worth its name wants to do employer branding. But are they doing it right? Most think that having a few social media channels will do the trick. Or, if we make the right ‘noises’, stakeholders will perceive the brand positively.   However, that doesn’t equal employer branding or business success. Not identifying and living your […]
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Engaging Your Staff as Partners | Webinar for PSPR and Global Alliance for PR & Communication Management | Recording Available Now!

I had the opportunity to share my thoughts in a webinar for the Polish PR Association and the Global Alliance for PR & Communication Management on Oct 26. You can view the recording here: https://www.facebook.com/polskipr/videos/515677073446119/?extid=NS-UNK-UNK-UNK-IOS_GK0T-GK1C&ref=sharing
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Spotlight on Trust & Communication | Edition #21 | Paul Matthews | Speaker, Mentor, Coach & Expert in Leader Communication | Bestselling Author

Welcome to the 21st edition of Intraskope’s Spotlight Series featuring Paul Matthews, a speaker, mentor and coach. Paul has authored SWITCH: From Telling to Trusting, a top ten bestseller and helps people leaders inspire and unite the workforce. We discussed the value of trust in workplace communication and what it means for organizations to involve […]