Pleased to share that I am speaking with Krakow Business School alumni on the topic ‘The Next Frontier – Employees as Communication Partners’. https://www.linkedin.com/posts/mba-it-ksb-uek_drogi-studencie-droga-studentko-zapraszamy-activity-6904712303950802944-imDo Here is a gist of what I will cover: Over decades the role of employee communication has evolved from informing to engagement; from listening to influencing outcomes. Today, there is increased […]
Employee Advocacy
Speaker at Kommunikations Kongress 2021 on September 3, 2021
Pleased to share that I will be a speaker at the Kommunikations Kongress 2021 on September 2 and 3, a hybrid event (centered in Berlin and also online), organized by the Federal Association of Communicators (BdKom) and Quadriga Media. Â In my address, I will cover why partnering with staff on communications is an effective […]
Spotlight on Reputation | Edition #8 | Prof. Matt Tidwell – University of Kansas, US
Welcome to the 8th edition of Intraskope’s Spotlight Series featuring Prof. Matt Tidwell, a leading authority on crisis communications and reputation. With deep experience in strategic communications, marketing, branding, internal communications, crisis communications, higher education, Prof. Matt serves as the Assistant Dean at the School of Journalism and Mass Communications at the University of Kansas, […]
Video Interview | Rajiv Arora | Episode 53 | Putting Employees First For Successful Internal Communications
Presenting the 53rd edition of Intraskope’s Spotlight on Internal Communication Series featuring Rajiv Arora of OYO Hotels & Homes. An integrated communications professional and an ex-journalist, Rajiv has established, streamlined internal communications & driven corporate reputation effort for organizations such as GE, Aricent an KPMG. The winner of the 2020 Exchange4Media 40 Under 40 award, he has a breadth […]
Institute for PR | Communication is a team Sport: Involving Employees as Partners and Brand Advocates
This article first appeared on the Insitute for PR blog https://instituteforpr.org/communications-is-a-team-sport-involving-employees-as-partners-and-brand-advocates/ Globally, organizations struggle with bridging the reputation divide and trust deficit among employers and employees while striving to improve engagement. According to a brand credibility gap study, just 19% of employees feel aligned with their employer’s brand.1 Worldwide, the state of employee experience is eroding […]
Video Interview | Ritwik Borthakur | Humanizing the Organization With Internal Communications
Presenting the 44th edition of Intraskope’s Spotlight on Internal Communication Series featuring Ritwik Borthakur of Mastercard. Ritwik is a seasoned, strategic communications professional with over 12 years of experience in large and diversified, industrial and technology MNCs. He is a firm believer of creating organizational and brand narratives. In his role, Ritwik manages campaigns, events, employer brand and internal […]
Video Interview | Episode 43 | Vinitha Oommen | Internal Communications is Marketing the Brand ‘Inside-Out’.
Presenting the 43rd edition of Intraskope’s Spotlight on Internal Communication Series featuring Vinitha Oommen of Northern Trust. Vinitha is an advocate of brand building and storytelling and has over 19 years of experience with internal communication, social media marketing, analysts relations, global public relations, events, employee engagement and corporate social responsibility. Watch the complete video interview on YouTube or read the […]
Video Interview | Anuroopa Pereira | Building Employee Advocacy Through Internal Communications
Presenting the 37th edition of Intraskope’s Spotlight on Internal Communication Series featuringAnuroopa Pereira. Watch the complete video interview on You Tube or read the transcript below. Anuroopa heads Corporate Communications at Applied Materials India and has over 15+ years of local and international experience in managing public relations campaigns and analyst relations programs for Fortune 500 companies in India and Asia Pacific and Japan. That apart, […]
6 Strategies For Ground-Up Employee Engagement
This blog post first appeared on my Linkedin page: https://www.linkedin.com/in/aniisu/ When organizations provide clear direction and empowers staff, there are higher chances of employees staying engaged. Building ‘KRAs’, investing in a shared future and leveraging the ‘wisdom of crowds’ can uplift the engagement in offices, however dispersed they maybe. While most organizations rely on the human […]
Why are my employees not on the same page?
Recently, a communicator overseeing employee and external communication for a not-for-profit wrote to me seeking advice. Let us call her ‘Mira’. Here is Mira’s case. Reflect on it and share how you would help her overcome the challenges she faces. Mira joined a year ago at Secure, a not-for-profit. She leads the responsibility of communicating […]