Intraskope – #InternalCommunication #Insights
Among the first internal communication blogs (started in 2006) for #students, #practitioners and #academia
Everyone wants to be a thought leader. However, most so-called ‘thought leadership’ is just content marketing in disguise. And your audience sees right through it. It may be just noise for them. In my previous post, I shared a conversation between an executive and the communication partner on thought leadership vs content marketing. Here is […]
In the rush to stay visible, every brand is producing more content than ever. Blogs, whitepapers, LinkedIn posts, reports. It’s a never-ending stream. Is any of it leading the conversation, or are we overwhelming your audiences? Many companies say they’re doing thought leadership, but are they really? Or is it just content marketing with a […]