Have you ever tried making sense of new people you met? We create our own perceptions about their attitudes, behaviors, mindsets and preferences at a glance or after a few minutes of conversation. Often, we get it horribly wrong with dangerous outcomes changing the course of our lives, health, wealth, careers, families and more, believes […]
Communication Design
What’s the State of Diversity in the Global Business Services (GBS) and Technology Sector in Kraków?
As a contributor and a witness to the recent ASPIRE Kraków Calling event, which took place live from the Unity Centre at the heart of the city, I realized how much the sector has matured and how far it could go as the foremost Central and Eastern European hub for Global Business Services and technology operations for multinational firms […]
5 views for Chief Communication Officers to shape corporate character
Over the years, I have followed research by the Arthur W Page Society and have been impressed by their thought leadership and intent to help organizations and society thrive. Therefore, hearing senior leaders from the Page Society talk about their model for corporate character and authentic advocacy and the role of the Chief Communication Officer (CCO) gave richer meaning […]
4 tips to provide effective counsel on business communications
Every day internal communicators write, review, edit or re-write content pieces that business teams use to communicate at work. Be it the launch of a campaign, reiterating a policy or an employee event, helping business teams achieve success is a priority for communicators. To be a respected communication counsel, the internal communicator must be able […]
5 Approaches For Creating Your Organization’s Communication Blueprint
Expanding to other markets and want to bring a consistent form to internal communication that aligns employees? Keen to create a simple and effective method of effective communication, which brings all leaders on the same page? Rather than start from scratch, it helps to know what will make the new market or location integrate better […]
10 Reasons Why Design Deserves More Attention Than It Gets
The role of design in communication is often misunderstood. Designers are often assumed to be those who create cute animations, spruce up awful presentations, make posters look catchy and cover up bad ideas and poor thinking. The Design Summit, organized by NASSCOM at Bengaluru today debunked such myths and provided interesting insights into the world of […]