Intraskope – #InternalCommunication #Insights
Among the first internal communication blogs (started in 2006) for #students, #practitioners and #academia
Everyone wants to be a thought leader. However, most so-called ‘thought leadership’ is just content marketing in disguise. And your audience sees right through it. It may be just noise for them. In my previous post, I shared a conversation between an executive and the communication partner on thought leadership vs content marketing. Here is […]
In the rush to stay visible, every brand is producing more content than ever. Blogs, whitepapers, LinkedIn posts, reports. It’s a never-ending stream. Is any of it leading the conversation, or are we overwhelming your audiences? Many companies say they’re doing thought leadership, but are they really? Or is it just content marketing with a […]
Have you ever tried making sense of new people you met? We create our own perceptions about their attitudes, behaviors, mindsets and preferences at a glance or after a few minutes of conversation. Often, we get it horribly wrong with dangerous outcomes changing the course of our lives, health, wealth, careers, families and more, believes […]
As a contributor and a witness to the recent ASPIRE Kraków Calling event, which took place live from the Unity Centre at the heart of the city, I realized how much the sector has matured and how far it could go as the foremost Central and Eastern European hub for Global Business Services and technology operations for multinational firms […]
Welcome to the 22nd edition of Intraskope’s Spotlight Series featuring Brad Whitworth, a senior communication and marketing executive with 40 years of experience in Fortune 20 high-tech, financial services and association management. Brad has an impressive track record with top-tier media outlets (CNN, Wall Street Journal, BBC, BusinessWeek, NY Times, Nikkei, USA Today, SJ Mercury […]
Delighted to share that my blog has been recognized in the first ClanConnect – PR Moment India Digital 20 Awards yesterday, September 17. Congratulations to all the winners! This award is a recognition of your support and patronage as I continue to bring you insightful commentary, practical wisdom, thought leadership content, interviews and case studies […]
Global in-house centers (also referred to as shared services units or global business centersor offshore captive centers or global capability centers) have evolved over the years worldwide to be strategic vehicles for organizations. These teams improve efficiencies, drive change, derive value, reduce risks and enhance the organization’s reputation. Most centers are considered research & development hubs for […]
Every day internal communicators write, review, edit or re-write content pieces that business teams use to communicate at work. Be it the launch of a campaign, reiterating a policy or an employee event, helping business teams achieve success is a priority for communicators. To be a respected communication counsel, the internal communicator must be able […]
Establishing your team’s credibility within an organization is essential for success. It does takes time and concerted effort. From the expertise you offer to the outcomes the team generates consistently over time, there is a lot at stake. From the behaviors the team exhibits, to the creativity displayed through great work – there are numerous […]
Involving staff for user-generated campaigns and putting them at the heart of your business communication are initiatives every organization would love to implement. Crowdsourcing can reduce your time to market, solve key business problems, improve brand image, gather valuable ideas from within to improve your products and services, generate revenue or drive engagement. It isn’t […]