Senior leaders often represent their organizations at external engagements as speakers or panelists. The expectation is to contribute to a discussion or share thought leadership insights on topics that matter. Here, the communicator’s role isn’t to help create content for marketing or branding or to make the leader look good on stage. It is very […]
Business Communication
4 tips to provide effective counsel on business communications
Every day internal communicators write, review, edit or re-write content pieces that business teams use to communicate at work. Be it the launch of a campaign, reiterating a policy or an employee event, helping business teams achieve success is a priority for communicators. To be a respected communication counsel, the internal communicator must be able […]