Hospitals aren’t usually the best place to observe how brands work from within. Having visited a couple in the recent past I couldn’t help notice how brands can differentiate through internal communication and service. I will keep it simple by calling the two hospitals A and B. Think about the experiences that patients face while […]
Blogroll
What’s Holding You Back?
Anna is unsure if she made the right move. After 5 years in a role as a learning and development consultant for her organization, Robust Inc. She applied for an internal job posting in the corporate communication team. Robust Inc., a leading player in the education business has operations in 5 cities in the country […]
Manage The Narrative. Let Go Of Control
Like it or not, your employees are already communicating on behalf of your organization and they are responsible for communication in some form or the other. However, most employees don’t believe they have a voice or have enough confidence in their organizations to do the right thing. Nor do corporate and internal communicators know how […]
"There is a need to unlearn how communication was done earlier"
I had the opportunity to speak at the 2015 Asia Pacific Communications Summit at Hong Kong on November 19. Follow this link for an interview that appeared in Communication Director Asia magazine following my presentation. http://asia.communication-director.com/issues/there-need-unlearn-how-communication-was-done-earlier?utm_source=hootsuite#.Vk6fA3YrLIU Keen to hear your views.
Shape The Future Of Internal Communication & Get A FREE High Level Report! 2015 APAC and India Internal Communications Survey Ends On November 25.
Inviting employee communication practitioners and leaders to take the 2015 APAC and India Internal Communications Survey! The Survey aims to gauge the progress, maturity and impact of internal communications in the region. This is the fifth edition of the survey and meant to be completed by professionals who work or have worked for organizations either in the capacity […]
Authentic Communication Key To CSR and Reputation
Research studies have reported that an individual’s willingness to buy, recommend, work for, and invest in a company is directly related to the organization’s reputation – which incidentally is significantly influenced by the corporate social responsibility (CSR) actions taken by the firm. According to theRepTrakâ„¢ Pulse which measures corporate reputation of organizations three of the […]
What Did You Do With My Feedback?
Asking for feedback is easy – acknowledging, accepting and making concrete steps to act and communicate changes within the organization is tougher. As organizations try to stay ahead of the employee engagement conundrum and gauge perspectives real-time, taking periodic feedback is a reality. This also has downsides – if you are taking feedback you also […]
How About An Un-Offsite?
Often the words ‘offsite’, ‘away-day’ and ‘team building exercise’ bring imagery of leaders sunning their toes in exotic locales on company funded jamborees and discussing strategic decisions that impact employees.  Offsites cost organizations millions and there are recommendations on how to improve the effectiveness of these meets. However well coined the term – employees watch […]
10 Ways To Enlist Your Leaders And Employees For Corporate Social Responsibility
At most interactions with CSR and communication professionals I often hear this remark – ‘we do so much yet our leaders and employees don’t seem to care about Corporate Social Responsibility. How do we get them involved and excited?’ To begin, accept that CSR won’t appeal to everyone in your organization and that every employee […]
I Have Done My Bit. Why Isn’t It Enough?
Vanessa is very disappointed. Â Her manager had just completed a meeting where she was told that despite her best effort in getting a campaign over the line, her inability to transcend the role and partner effectively was creating friction in the team. Her communication team was tasked with launching a CEO Forum across its 6 […]