Author: adminuser

While we spend a lot of time on planning and designing great communications we often ignore the importance of note taking and direction. Capturing the essence of a discussion and clarifying in words that gets everyone on the same page are crucial skills we tend to overlook, resulting in mismatched outcomes. Program management of an […]

Consider these scenarios: At a regular health check-up at a recognized hospital which claimed to fulfil the lives of customers in its vision statement I found to my surprise that my height and weight had dramatically increased when the support staff took the measurements! When I consulted the doctor and explained that I could never […]

Every organization will most probably have an internal social media platform to engage employees on. Also, the role of the internal communicator will be to help create awareness and raise the profile of the channel so that employees use it appropriately. Very often, internal communicators find it tough to get traction in terms of usage […]

Communicating a company vision is an exciting opportunity for internal communicators. However, without context and clarity about your organization’s plan or the leaders’ agenda it can become taxing to get every employee signed up. In this post I wanted to share a few perspectives that can help internal communicators gain perspective while staying connected to […]

The New Companies Act and the 2% CSR clause has got many organizations in a bind about the right approach to adopt. Community managers and communication professionals who oversee the company’s CSR programming are concerned about the role and expectations within their respective firms and what it means to communicate these changes. While most organizations […]

No one likes to be teased. Not at least when communicated to! My post – ‘We Want to Build Hype and Interest. How About Some Teasers?’ got interesting comments from readers. Thank you for sharing your views. Ira felt that Keerthi needed to understand the program’s objectives better before providing a definite approach to address […]

I began following the World Cup since 1986 and have been a die-hard fan of soccer and the teams that compete ever since. Watching football series such as Road to Wembeley (via Bangladesh TV), reading comics like Roy of the Rovers in the 80s and kicking a ball around in the park with my friends […]

Internal stakeholders often have a point of view on internal communications and prefer calling the shots when it comes to defining what works for employees. Unless handled adroitly it can get difficult for internal communicators who want the best outcomes from campaigns they front-end. Faced such situations? Here is a case study where Kiran, a […]

The internal or corporate communications team is often mandated to look after the organization’s brand and reputation. However, many a times teams tend to overlook the importance of their own reputation and what it takes to safeguard it religiously. Read the following two scenarios. In a presentation to your company’s leadership on the role of […]

Newsletters are a mainstay of most organizational communication mixes – be it in electronic form or in print. However, keeping the newsletter fresh, consistent and relevant is tough work and often internal communicators grapple with dwindling readership and low engagement. If your organization has an employee newsletter that is losing steam here are some tips […]