Author: adminuser

In 1999, a silver haired bespectacled gentleman – Rajpal at an advertising agency I worked taught me an important lesson. Responsible for the production department his role was crucial to the success of any brand campaign we ran. Those days, hard copy artworks were the norm as designs moved from concept to completion. Rajpal, a […]

Aligning employees on key organizational messages can be done using many channels such as webcasts, e-mail and chats.  Call them ‘huddles’ or ‘open houses’ or ‘town halls’, face-to-face communication is known to be the best format to engage employees. Although getting all staff at one venue can be an expensive and unmanageable process at times. […]

Decision making in corporate communication is as important as in any part of the business.  Bad decisions can frustrate even the best intentions and demoralize the most energized team. Without a structured attempt at aligning objectives and outcomes placing your bet on any communication ‘property’ is a shot in the dark. Just as how Lina […]

Tanya works as an administrative officer for a large real-estate firm with global operations. Her company has made CSR commitments for the environment and sustainable practices in line with their business objectives. As a real-estate firm developing properties means that they need to cut trees and make way for large projects in the city. Therefore, […]

Lina proposed a branding idea to the leadership team of RayStar Service Centre, a captive unit of a leading travel company and listened as the group debated the pros and cons of event branding. Lina is the head of HR and she has been tasked with improving employee morale which has seen a dip in […]

In my earlier post I shared a case study – ‘Why Don’t We Make Symbolic Gestures To Show Our Commitment To Employees?’ that gave Dinesh food for thought on engagement interventions to resurrect their organization. I have heard and witnessed many actions that have sent strong messages to employees in organizations. Here are a few: […]

On Saturday, June 13, I had the opportunity to participate as a panelist in the 2015 Rotary CSR Roundtable at Bangalore where NGO representatives, corporate communication leaders, CSR practitioners and academia gathered to debate the subject – ‘Integrating Two Worlds – Corporates And Communities’. The first panel on ‘United Effect:  When CSR Partners Collaborate’ discussed CSR […]

Dinesh works as the Internal Communication Director for Tibre Corp, a leading multinational in apparel technology which has over 10,000 employees in 3 cities across the country.The company is going through tough times – hit by a lawsuit on the technology it uses, has reported a loss of 2 crores for the 3rd year and […]

CSR spends are increasing globally to support the less fortunate communities and growing demands of society. The opportunities and avenues of CSR giving are large. If you consider the resources that organizations can tap, the growth of NGOs with direct access to the audiences you want to reach and the focus provided by governments globally […]

If you currently run an employee print newsletter and want to move to an electronic version consider the following tips to make your publication more relevant, improve readership and champion change. While employee newsletters are still considered an important channel, print publications are gradually falling out of favor. Paucity of time, evolving demographics, changing reader […]